Founder of an eponymous brand Jovana Louis, a Fashion designer that is known for her out-of-the blue vision towards fashion and a devoted female, Jovana Louis Benoit can be seen glimmering in her refreshing tropical looks. She displayed her zest for fashion in 2021 Grammys Red Carpet and was much appreciated by many A-List celebrities. With a successful brand to herself and being a role model for thousands of young ladies, Jovana Louis Benoit is a personality that would enlighten your vision. Read to know more about her incredible story and how she got here!
Q- What was the first time when you felt that your work is appreciated?
I custom-made a dress for Melanie Griffith. Shortly after she received the dress, I coincidentally attended an event to which she was invited and she fortuitously wore the dress that night. When she found out I was at the event, she went to my table to ask me if the dress looked good on her. Other than that, I can also mention the time that I tailor-made a suit for Tiara Thomas for the Oscars 2021. Tiara not only won an Oscar that night but the Jovana Louis suit she wore made it to the headlines of the most influential fashion media outlets worldwide as the best look of the ceremony. I have a lot of great memories. But, those two experiences left me beyond reason and self-control.
Q- Do you think that your main objective behind opening a fashion brand is fulfilled or do you still think that there is a long way to go?
I would say that we’ve come a long way because we’ve managed to inspire innovation and creativity as we try to constantly create more value for our customers and increase customer loyalty and referrals. Still, there’s a long way to go because we want continue to provide our staff with a sense of meaning and fulfillment as we strive to make an impact on the fashion industry and the community in general.
I would say that we’ve come a long way because we’ve managed to inspire innovation and creativity as we try to constantly create more value for our customers and increase customer loyalty and referrals.
Q- The world knows how much Jovana Louis Benoit loves Fashion but no one knows about her hobbies, what do you love to do when you’re away from work?
Not for a second my mind would allow me to be away from work because my brain is constantly creating, even if I do my best to avoid it. But, when I get a chance to let go of the pencil and enjoy life a bit, you’ll see me overdressing for no reason. You’ll also see me hiking early in the morning in my neighborhood in Beverly Hills. I’d spend my days listening to some French vintage music, dancing, cooking and most importantly, whenever I get a chance to live an instant without balancing family time with outside commitments and activities, I just maximize the moment.
Q- Do you think that Covid-19 affected your business in any way?
Across every spectrum of the society, the COVID-19 pandemic has wreaked havoc. It definitely affected my business in many aspects. It also affected my personal life in indescribable ways. But when I’m in a difficult or stressful situation, I tend to reflect on the following four questions:
1) Could it be worse?
2) Are there any lessons I can learn to avoid a similar situation in the future?
3) What good can come out of it?
4) What reversal techniques I can apply to turn this crisis into an opportunity?
The thing is if you embrace each bad situation with a big picture, you’ll see that there’s always an element of good in it at the end of the day.
Not for a second my mind would allow me to be away from work because my brain is constantly creating, even if I do my best to avoid it.
Q- What future projects do you have for the lovers of Jovana Louis?
Other than trying to use my position and skills to give back to my community in a meaningful way and inspiring the next generation of fashion designers, I’m currently working on my 2022 summer and spring collections which will be showcased in the next Jovana Louis Fashion Show and other important fashion events around the globe. Unfortunately, I can’t mention in this interview most of the exciting projects that I’m working on right now. But, in the meantime, Jovana Louis will continue to collaborate with a wide range of celebrities as they try to find the adequate look to make their beauty resonate perfectly. Stay tuned to my Instagram account @jovanalouis !
Q- What advice would you give to our readers who want to be like you?
Stay true to yourself, don’t compete nor compare yourself to others. Stay focused on developing your craft. Feel free to find inspiration in others. But, stay original. Never stop learning. Always remember that self-respect is everything. No matter what, don’t lower your standards!
Q- Do you think working at an early age, when others explore different options, benefitted you in any way?
To me, age is just a number. What really matters is how you combine your talent with your vision, your passion for what you love with your confidence in yourself, how unique is your work, and how disciplined you remain throughout the years.
Always remember that self-respect is everything. No matter what, don’t lower your standards!
Q- How do you want women to feel when wearing your clothes?
When wearing Jovana Louis, I want women to feel confident and comfortable. I want them to always keep in mind that beauty has no shape, size, or color.
Q- Now that men are showing greater interest in their appearance, what will Jovana Louis do to carve out a niche market and position itself as the go-to brand for this specific audience?
I can’t keep an accurate tally of how many times I’ve been asked to shift my attention a bit to meet halfway the increased willingness amongst men to spend on their appearance. I think the fact that men are a fast-growing group that is prone to fashion is a good thing for the fashion industry. Although we don’t rule out the possibility of designing for men, for now, Jovana Louis is still for the strong professional woman who takes pride in her appearance.
Q- Do you see yourself in any other industry?
A creative person is always identifying ways to improve life and its components. I love challenging myself and I enjoy exploring my potential by testing my limits. I would lie if I told you that I don’t see myself in any other industry. Who knows? Eventually, I might come up with ideas to complement my clothing creations with fragrances, jewelry, shoes, etc. As a food lover and good cook, a possible incursion of my person into the restaurant industry shouldn’t shock the world either.
When wearing Jovana Louis, I want women to feel confident and comfortable. I want them to always keep in mind that beauty has no shape, size, or color.
