Light tastes just right!

Well, 2020 taught us the lesson of minimalism in life the hard way and thus have affected our lives immensely. Being at home has shaped new trends in our drinking habits with folks opting for a lighter version of consuming alcoholic drinks this year.

Home Bartending

We are sure you must have tried home bartending during the lockdown at least once. Mixing your drinks with fruits and some healthy punch is the new way to consume your favourite alcohol. The trend became popular as lives were locked inside four walls. So make yourself gin with little lemon and soda or add your orange juice and sip it as you attend your zoom calls for a slice of life!

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Canned cocktails and wine

Canned drinks are surging in their selling as the lockdown has given a boost to them with many of us staying in confinements. Comprehending the trend, brands are indulging in producing more canned drinks. For instance, the idea of drinking wine in a wine glass is having an alternative with brands like Sula and Fratelli bringing canned wines in India!

Sustainable brands popular among celebs

Some brands are being responsible by opting for sustainability. For example, big alcoholic brands like Ramona do not contain chemicals and are vegan. Pop sensations Kanye west and Rihanna were seen loving this alcoholic cooler in one of the MTV parties in 2020. The packaging is done through recycled materials and is allergen-friendly too. Another amazing eco-friendly news in the alcohol industry is about Air Company which developed vodka made from carbon dioxide. On a similar front, French research company Atelier du Fruit discovered zero waste winemaking techniques. With celebrities all over the world supporting and indulging into buying such beverages, this eco-friendly trend might seem to prosper in near future.