Trends & Editorials

Heritage Reimagined in Couture

From intricate embroidery to sculptural drapes, Aisha Hossain’s SELHAYA® abayas embody a new era of luxury, blending heritage, innovation, and artistry to set…

From intricate embroidery to sculptural drapes, Aisha Hossain’s SELHAYA® abayas embody a new era of luxury, blending heritage, innovation, and artistry to set an international benchmark for…

British designer Aisha Hossain, founder of SELHAYA®, is redefining luxury modest fashion by harmonizing sustainability, couture craftsmanship, and cultural heritage.

Lana Verina, founder of World Fashion Week Dubai and leading fashion producer, chose a breathtaking luxury abaya by British designer Aisha Hossain, representing her brand SELHAYA®, for her…

Born in London and spiritually inspired in Abu Dhabi, Aisha Hossain is redefining modest luxury through a contemporary British lens.

In Abu Dhabi, Aisha unveiled SELHAYA® ’s signature luxury abayas—fluid, sculptural silhouettes crafted from pure silk and natural fibres.

SELHAYA®’s creations have graced British Vogue, Harper’s Bazaar Arabia, Vanity Fair, and royal circles, and have been worn on global red carpets, including Venice.

L’Officiel India magazine

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Heritage Reimagined in Couture

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