Right Turn

A redefinition of beauty segment — be it with the concept or be it with the notion; today, we see a shift that the beauty industry is going through. There are some relatable questions that further provoke your senses and gather your subconscious feeling to ask yourself, is the beauty industry steering towards profit making or it has a scope and breadth to it?

THE ‘REAL’ ME

We see a considerable measure of posts coming up nowadays with supermodels and performing artists setting up their regular face by means of social media which may peruse, ‘this is real me.’ We give it a second thought and ask, for what reason is it so today, every last one of us, would need to demonstrate genuine us? This additionally takes us onto one end that everybody has started to acknowledge their skin and began to trust in it. Nobody presently truly depends on synthetic enchanted equations to enable them to accomplish an impeccable look. We see hashtags #nomakeupselfie #nomakeuplook getting mainstream. Hasleen Kaur, one of India's best models, and who is additionally known to help the look lets us know, “I feel women are far more beautiful without makeup. We, say, how about we keep it clean. It is safe to say that we are up for raw and real?

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THE DIGITAL SHIFT

Today, as we witness the advanced blast, the days are not a long ways ahead when brands would just need to offer on the web and disconnected stores would lose their significance. With the solace of being at home, you can arrange your most loved magnificence items and whenever of the day. You would benefit from outside intervention with additional data the specialists will give you on the advanced stage who might not trudge you into purchasing items that you needn't bother with. “With the click of the button, everything is available online. It’s convenient, easy and delivered right to your doorstep,” says Ragini Mehra, founder of Beauty Source. This as well as today online stores are engaged onto ensuring that every item is seen ideal by the buyers and how it suits their requirements. Adwaita Nayar, head of retail at Nykaa tells us, “Since, we have launched, we have been very much focused on content through our social media, emails and beauty blog which helps consumers get an in-depth knowledge of a product. We also wish to launch Nykaa Network this year which will bring together beauty enthusiasts from all over the country on a digital space and you could ask all your beauty questions.”

BEAUTY STANDARDS

Fair skin, flawlessly shaped eyebrows, and long lashes — this is the place every single one of us is required to fit in. However, with the end goal to comply with society's excellence benchmarks; is it that vital to change ourself? Do we require truly lighting up and helping face creams? Or on the other hand eyebrow shaper? Or on the other hand say, counterfeit lashes? We don't think so. Under the possibility of customary excellence principles, something is constantly covered and limited. Be that as it may, the deception of being immaculate that once overwhelmed everybody's brain is today being disturbed with the power of regular excellence, something that has started to acknowledge of your identity today, be with imperfections. Resham Kundnani, an artist at MyGlamm tells us, “Today, people are learning to embrace their skin. Brands today have foundation range in around 30-40 shades and there is certainly no excuse to go lighter. Beauty community is now changing and it is now all about diversity and accepting natural beauty.”

MILDER, LIGHTER, AND BETTER

When we talk about beauty products, we right away consider that one item that has made our lives less demanding in any case but is that product the one that would really help you in your life ahead? Today, individuals are getting to be mindful of what they eat as well as are likewise getting to be mindful as far as what they put on their skin that in turn has led a double-digit growth for the natural, organic, and cruelty free products. With the help of social media and successful marketing, consumers are much more aware of the products they use, the kind of ingredients would suit their skin, the result of ingredients, and most importantly, an understanding of labels on the products has helped in the shift of chemical products to natural, organic, and cruelty free products.