Perfume

Estée Lauder's granddaughter, Aerin Lauder launched, within the family group, a brand that bears his name. She presents Éclat de Vert, her latest perfume.

From Aerin's personal story Lauder, around the beauty and its passion for perfumes, was born a universe lifestyle. Shard of Green makes tribute to the south of France through a scent that recalls "the light that filter through the treetops and beauty of the Côte d'Azur ". While in Paris, she talk about the latest installment of his collection of fragrances.

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Where does the inspiration from Éclat de vert come from?

This very green fragrance and very cool was inspired by my memories from the south of France, where my grandmother often returned.

Original, green fragrances make up a wonderful family but are much less popular than the flowers.

My grandmother launched Aliage in 1972, it was already a green, a scent beautiful, but not commercial, a special, unique fragrance. Our collection does not have to be commercial.

What are his characteristics of this perfume composed by Honorine Blanc at Firmenich?

For the green facet, two ingredients typical of this note, a combination of mastic and galbanum. It's the starting point of the perfume. Then, in main flower, a fresh magnolia and a lily, very citrus.

Today the trend in perfumery is to gourmands.

Yes, currently, with smells fruity, these are the most popular. Hibiscus Palm, with coconut, is our interpretation of this trend. But she will probably change.

Your favourite perfumes?

Rose de Grasse and Mediterranean Honeysuckle. And, apart from the house, Diorissimo, this is the first perfume that I discovered when I was teenager.

And perfumes that you do not like?

I do not like leather odors, smoked smells. I do not really appreciate the masculine smells. I do not think I could deal with a masculine scent, Aerin is a brand really female.

How do you divide your work between Estée Lauder and Aerin?

Today, Aerin occupies 80% of my time, but I remain very concerned by Estée Lauder, campaigns, new launches. We are present in fifty-three countries, this takes a lot of time.

You have chosen to give your name to your mark.

We had different names and finally the choice fell on Aerin. I wanted give advice, share my essentials of beauty, it was the occasion of the make. I wanted a modern concept and feminine.

What are your favourite products?

I like perfumes and creams. The perfume can change a mood, it's something very interesting.

What are your favourite flowers?

I love lily of the valley and gardenia. I have a garden with lots of flowers, roses, dahlias, peonies, but not vegetables!

Your brand is not limited today to beauty alone.

We started by creating the beauty and then the style has spread to fabrics, bags, and a whole universe around of the House.

What do you consider most important in your life?

The most important thing is my children, my two boys. When I developed Private Collection with the tuberose, a teacher called me to tell me that one of my sons smelled very good every day, it was my Tuberose Gardenia. Today still this history makes us laugh.

You are very active on Instagram.

I like Instagram, it relaxes me. My youngest son thinks I post too much, and too much flowers. I like to discover things. I'm interested in the power of the digital age, even if it is also dangerous. My Instagram really stands out professional field, I do not mix my husband and my children.