Hugo Boss

Over the decades, the German brand has established itself as an international reference for men’s fashion and continues to enjoy its cult status.

IT CAME TO BE… HAPPY BIRTHDAY In 2013, to celebrate the 20th anniversary of Hugo by Hugo Boss, the brand released a capsule collection of 20 iconic pieces. THE MUSE Gwyneth Paltrow, also the face of the brand’s fragrances Boss Nuit and Boss Jour.

L’Officiel India DigitalRead L’Officiel India in the digital libraryEvery issue and every cover story, on TCG Media.Read now

A SPORTY AND INTELLECTUAL BRAND Hugo Boss sponsors Formula 1, sailing, golf as well as contemporary art with the Hugo Boss Prize. The prize amounting to US $ 1,00,000 is managed by the Solomon R. Guggenheim foundation. THE FASHION EQUATION Sixties chic + haute couture glamour + modernity + rich fabrics + revisited classics + unexpected details + minimalism + avant garde style + asymmetry + black and white = The Fall-Winter 2013/2014 collection TALENT ABOUNDS Hugo Boss has collaborated with some of the world’s most iconic photographers... Mario Sorrenti, Peter Lindbergh, Terry Richardson, Lachlan Bailey, Daniel Jackson. A VIP CAMPAIGN The latest campaign by Boss was shot by Tom Munro. The faces of the campaign are supermodels Joan Smalls and Anja Rubik. THE ULTIMATE INSPIRATION The Bauhaus style, because it is structured and minimalist.

Key Figures WHO IS JASON WU? Born in 1982, the Taiwanese-Canadian designer did a stint at Narciso Rodriguez. He launched his own brand in 2006 and success was quick to follow. In 2009, Michelle Obama wore one of his creations to the inauguration ceremony of her husband.

BREAKING NEWS Monday, 10th June, 2013, Hugo Boss named Jason Wu creative director of the brand. He is now in charge of the prêt-à-porter and accessories collections for women. WHO IS THE BOSS WOMAN An influential woman, who, by her wardrobe, proves that credibility and femininity do go hand-in-hand. OMG FACT One out of every six suits sold in the world is a Hugo Boss.

FANS OF HUGO BOSS Carey Mulligan, Gerard Butler, Poppy Delevingne, Diane Kruger, Georgia May Jagger, Renee Zellweger, Jessica Alba, Eva Longoria, Princess Letizia des Asturies, Devon Aoki 12000 6800 129 retail points countries employees The house of Hugo Boss is 100 per cent German. In January 1924, a tailor named Hugo Ferdinand Boss set up his studio in Metzingen, in the south of Stuttgart. HISTORY OF HUGO BOSS 2004 Opening of the flagship store on the Champs-Élysées, Paris.

2012 The fashion show in Beijing is streamed live and in 3D. Reopening of the flagship store on the Champs-Élysées, Paris. 2013 20th anniversary 1996 Launch of the Hugo Boss Prize in collaboration with the Guggenheim Museum. 1998 Creation of the Hugo Women line.

2000 Creation of the Boss Women line.

1924 Creation of Hugo 1982 Michael Jackson wears a Hugo Boss suit on the cover of the legendary album Thriller. 1984 Launch of the first collection of perfumes. 1993 Launch of the Hugo line.

of Hugo, Boss show in Shanghai, more than 5 million fans on the Facebook page of Hugo Boss. The brand’s new headquarters are now at Palais-Royal in Paris. 2014 Jason Wu’s first show in New York, in February. SIGNATURE PIECES FROM THE WINTER 2013/2014 COLLECTION DAVID BAILEY This spring, Hugo Boss will sponsor photographer David Bailey’s exhibition, Bailey’s Stardust, at the National Portrait Gallery of London.