Forever Young
It’s been 30 years since Make Up For Ever, the French brand of professional makeup created by Danny Sanz, has been seen on Crazy Horse cabaret dancers, movie sets, backstage at fashion weeks and in our personal vanity kits.
SALES POINTS across five continents: from South Africa to Vietnam, from Ukraine and Russia to Germany, Brazil and China… Encouraged by her husband Jacques Waneph, Dany Sanz founded her own makeup brand with vibrant eye colours, pure pigments, sequins and other products that one could not find in the market at the time. It soon became a favourite among the fashion fraternity.
Her influences: French palaces, the cabaret and the Art Deco period. RUE DE LA BOÉTIE She created her first products in the 8th arrondissement of Paris, which went on to become the favourite address of great makeup artists. From 1995, the public converged at a corner in Galeries Lafayette and then, at Sephora, from 2006. Its first flagship store was opened in 2012 at 5, rue des Francs- Bourgeois in the Marais.
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FACE AND BODY FLUIDS SOLD EACH DAY in 2013, across the globe. A foundation for the face and for the body, created in 1993, unifies the texture and colour of the skin—a magic product! 1984 2200 2008 EYE SHADOWS were first produced in an artisanal way, over a camping stove. Today, 201 Artist Shadow is the brand’s bestseller, which is reformulated in five finishes (matte, metal, iris, diamond and satin) for this winter and also to celebrate the anniversary of the brand.
WAS THE YEAR OF WATERPROOF MAKEUP, when Make Up For Ever launched its first Aqua line. Today, we can’t do without its famous Aqua Liners in a range of fascinating colours. 1990 SAW THE APPEARANCE OF THE HD RANGE, whose invisible highlighting powder is an absolute musthave. For fans of mineral makeup, this transparent and luminous product is indispensable. 2002 OPENING OF THE ACADEMY, which trains future makeup artists. It has opened in Seoul, Singapore, New York and, more recently, in Shanghai, in 2013. PHOTOs dr
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