Fitness getting fitter!

Story:

With the advent of technology in our lives, the meaning of fitness has changed quite a lot, as staying fit has become all the more smarter. Today, using digital fit bands and having a step count on our mobile apps has just become as common as brushing our teeth regularly.

In fact, this year, the World Economic Forum reported an increase in the downloads of health and fitness applications, by 46% in the year 2020. With Indians having the longest lockdown in the world and one of the largest populations, our country has made it to the highest number of users to work out using various fitness applications.

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Needless to say, with markets opening up and going global, there are a lot of big brands which are coming up with fitness products to help you stay in the health of pink. This all eventually leads to the fitness industry growing with a rate of 8.7% per year, and more and more companies and brands venturing into the fitness market.

The World Economic Forum (WEF) reported an increase in the downloads of health and fitness applications, by 46% in the year 2020.

Innovation, The Key

According to one of the surveys, it was revealed that big brands like Nike, Adidas are on to trying to get associate with some unusual fitness-related products. For example, Adidas has a patent pending for a self-charging smart shoe that gets charged by its sole and thus produce electricity when you walk. These innovation will not only add more to the world of fitness but will surely upgrade the quality of life too. Going forward, Nike too has a patent pending of introducing a more flexible sports bra. Sounds interesting!

Wearable gadgets has already created a lot of buzz. Some of the most common ones are Fit bit fitness tracker, Apple smart and with many more brands coming up and flooding the market with such watches, ranging from economical to quite expensive ones. That's not all! You may also find a lot of customised sipper sweat bands and even sweat free joggers for starters. Yes, you've heard it right!

There are some healthy food franchises too which have created a platform from where the consumer can easily grab something healthy. Offering fruit bowls, oats parathas and green burgers are some of the healthy stuff on the menu and are sure to occupy the healthy side of one's mindset!

So, to be candid, the future of fitness may look a bit expensive but certainly more personalised and effective. At the end, health is surely the wealth worth building!.