Diamonds Tell the Time

Graff Diamonds Hallucination

Price: $55 million

At an incredible $55 million, the Graff Diamonds Hallucination watch is the priciest timepiece ever made. 110 carats of incredibly rare and large-coloured diamonds, all painstakingly set into a platinum bracelet, give it its extraordinary value. Fancy Vivid Yellow, Fancy Intense Pink, Fancy Intense Blue, Fancy Light Pink, Fancy Light Grey Blue, Fancy Green, and Fancy Orange are just a few of the striking colours that the diamonds exhibit. The stones' richness and diversity are further displayed by a range of diamond cuts, including radiant, round, emerald, marquise, pear, and heart.

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The watch element is still there, even though the stunning gemstones are the main attraction. With its dependable quartz movement, a small quartz dial encircled by pink diamonds discreetly shows the time with accuracy and doesn't need to be wound. This masterpiece, created with women in mind, is ideal for one extremely fortunate person whose collection—and net worth—is poised to reach unprecedented heights.

Graff Diamonds Chairman Laurence Graff came up with the idea for this remarkable timepiece. Only the highest level of the organisation could probably have such a daring and extravagant idea.

A truly one-of-a-kind and unmatched masterpiece in the world of haute horlogerie, the watch's elaborate design features a captivating display of coloured diamonds.

The Hallucination, designed by Swiss luxury jeweller Graff Diamonds, is an amazing combination of artistic extravagance and superior watchmaking. A truly one-of-a-kind and unmatched masterpiece in the world of haute horlogerie, the watch's elaborate design features a captivating display of coloured diamonds set in a platinum bracelet.

Born in London, Laurence Graff started his career in jewellery making as an apprentice in the city's famous Hatton Garden neighbourhood. He soon moved on to designing and creating his own pieces, so his apprenticeship was brief. He opened two jewellery stores in London by the time he was 24 years old. His clientele grew as he travelled abroad, and so did the need for more important and unique designs. Surprisingly, he founded one of the biggest jewellery manufacturing companies in the UK by the time he was thirty.

Graff became the first jeweller to win the Queen's Award for Industry and Export in 1973. Later, he established his flagship store on Bond Street, one of the most renowned retail avenues in London. With corporate headquarters situated in major cities like London, New York, Geneva, Hong Kong, and Tokyo, Graff Diamonds currently runs 45 boutiques across the globe.