Strawberries in perfume can be tricky territory. Too sweet, and you're in candy land; too artificial, and you're in the discount body spray aisle. PHLUR’s Strawberry Letter Eau de Parfum aims to strike a balance—a modern, sophisticated take on strawberry that’s fresh, fruity, and undeniably bold. But how well does it deliver? Let’s break it down, note by note.
The fragrance opens with a vibrant burst of strawberry gariguette, cassis leaf, and apple blossom. As the scent develops, florals take center stage, softening the fruity brightness. The florals bring a light, airy quality to the composition, balancing the initial vibrance with a touch of sophistication. The dry-down can be polarizing. On some, it’s a comforting mix of warmth and sophistication. On others, it leans into a musky, almost masculine territory that feels at odds with the bright opening. The strawberry essence is barely detectable at this point, which may disappoint those who want it to shine throughout.
For those who enjoy a perfume with personality and a story to tell, this might just be love at first sniff. But like any intriguing personality, Strawberry Letter has its quirks. The strawberries don’t stick around for long, leaving berry lovers yearning for more. And while the dry down’s musky, gourmand twist adds depth, it can occasionally come across as too sharp or masculine, depending on your skin chemistry. It’s a bit like ordering dessert and ending up with a savory amuse-bouche—not bad, but not what you expected. Ultimately, it’s a scent that takes risks, and whether you adore it or feel it’s a bit too adventurous, it’s undeniably unforgettable.
The dry-down can be polarizing. On some, it’s a comforting mix of warmth and sophistication. On others, it leans into a musky, almost masculine territory.
If you love fragrances that surprise and evolve, Strawberry Letter could be your new signature scent. It’s ideal for those who appreciate a fruity floral with depth—a fragrance that grows up as you wear it. However, if you’re hoping for a straightforward, all-strawberry-all-the-time perfume, you might find yourself missing the mark.
L’Officiel India DigitalRead L’Officiel India in the digital libraryEvery issue and every cover story, on TCG Media.Read now
