Beauty With Brains

How would you define a passion that comes like a one way track to success? An amalgamation of perfect timing and hard work maybe, but remember the time when you just wanted to be yourself and nothing more, nothing less? That’s a hard street to chase and Prerna Arora, producer and founder of Kriarj Entertainment, might have aced it. With a broader perspective and intelligent intentions, she has aimed the dart with perfection through ‘Rustom’ while pressing her initial step to the work she always wanted to do. As honest and fearless as she has been in her attempts, Prerna always moved with a clarity in mind even when it was time to embrace larger than life experiences in Kriarj Entertainment. The company’s focus was never to pass the clichéd box office numbers, rather it targets and trusts a smarter group of audience to promote substantial content which was evident in Rustom and will be enhanced in her upcoming venture, ‘Naam Shabana’. It was the faith in this joint collaboration between Akshay Kumar’s production company, Hari Om Entertainment and Kriarj Entertainment which led to a startling opening of Rustom despite the fact that the plot was known to many as the movie was based on a true story. After the agreement of Rustom director, Tinu Suresh Desai, Akshay Kumar became an organic choice for the role in several natural terms and as a producer, she couldn’t agree more on Akshay Kumar playing the part to the brim of justice. Apart from great learning and disciplined portions of working with him, for her it established a productive relationship between an actor and a producer.

Life had to turn to the good shoulders of responsibilities after this remarkable entry as people are looking up to her production company for quality that most of the films lack. With four projects lined up, Prerna is all set to share two of them with Akshay Kumar again in Toilet- Ek Prem Katha and Naam Shabana; and one with world-class actor Irfan Khan directed by Tanuja Chandra. Like a blessing one can say her success was a setting of hard work and perfect timing as she decodes the name of her company Kriarj Entertainment to Krishna-Arjun Entertainment symbolising Lord Krishna guiding the path for her and the team as he is known to have done for Arjun. As a producer, the way had to be self-paved with dignity like a warrior and what inspired her? Her favourite people like Amitabh Bachchan, Meryl Streep, who made their lives king-sized on their own.

L’Officiel India DigitalRead L’Officiel India in the digital libraryEvery issue and every cover story, on TCG Media.Read now

Taking a short break from the positive combatant inside this young achiever’s life, we scrolled through her wardrobe mixes. Being a colossal fan and follower of Christian Dior’s couture design sensibility from her first face wash to the Ready-to-wear from the brand, Prerna adores ‘Be Dior’ by Dior where the inside is more beautiful than the outside. She’s divinely connected to the world of films, and is completely into skincare and Archie comics. And if donning Indian-wear, who could be a better choice than Ritu Kumar and Tarun Tahiliani with the list continuing to the western names like Gucci, Louis Vuitton, Emporio Armani and counting... Currently, she is loving her shopping patterns in South Mumbai, especially at The Taj Mahal Palace Hotel. Here is one go-getter who doesn’t guess but knows because the work we see in her basket isn’t to convince others of her achievements but they are to satisfy the passionate soul of self which leads her to the limitless lines of triumph.