Discover the Essence collection: laurisimpson.com
Follow the journey: @laurisimpson | @lslaurisimpson
Photography & Creative Direction: Wolfstar @styleluxuryphotography
Makeup & Hair Styling: @mabjeeshjulie
Lauri Simpson didn’t follow a blueprint—she followed a feeling. After years of living in activewear as a model, performer, and coach, she grew tired of choosing between comfort and confidence, movement and style. So, she created something that offered all of it. LS by Lauri Simpson was born not from a trend, but from a personal need—to feel powerful, elegant, and completely herself from gym to street to stage.
Lauri Simpson is a visionary, creator, and trailblazer. She is rewriting the rules of activewear with LS by Lauri Simpson—a brand that fuses couture aesthetics with cutting-edge performance, designed for those who confidently lead, embody strength, and move with style and confidence. In this exclusive, intimate conversation, Simpson unveils the essence of her design philosophy, unshakable mindset, and plans to take the industry far beyond the gym floor. What started as a solution became a statement, and that statement is now a growing movement wrapped in sleek silhouettes and unapologetic energy.
What inspired the creation of LS by Lauri Simpson?
It wasn’t one “aha” moment—it was an evolution, a journey. As a model, performer, and coach, I’ve lived in activewear, but I constantly found myself compromising, choosing between performance and style. When I couldn’t find exactly what I envisioned, I decided to create it myself. I wanted to wear pieces that sculpted the body, moved with elegance, and made me feel empowered from gym to street to stage. LS by Lauri Simpson was born from the desire to embody power, confidence, and effortless elegance by creating activewear that feels like a second skin, yet makes a statement, so that women can feel their absolute best, no matter where they go or what they do.
How would you describe the signature LS look?
It is simply ‘Minimalism with Impact’. Think sleek silhouettes, precision tailoring, and fabrics that wrap the body like they were made just for you. I focus on sculpting fits that accentuate and support the body, ensuring every piece feels as good as it looks. The goal is to create activewear that transitions effortlessly from workout to everyday life. I design for the woman who’s intentional in every detail of her life. LS pieces move with her, not just physically, but emotionally. They embody strength, femininity, and magnetic confidence. Every design has a purpose, every seam holds power.
What has challenged you most on your journey as a fashion entrepreneur?
One of the biggest challenges has been managing every aspect of the business while staying true to my vision. From design and production to marketing and logistics, along with creative, strategist, operator, every detail matters. There were moments when things didn’t go as planned—whether it was delays, unexpected obstacles, or simply the growing pains of a new business. Building a luxury brand from scratch is beautiful chaos. I’ve faced production delays, financial strains, and even moments of doubt. But I’ve also developed an unshakable resilience. The fashion world doesn’t wait, and as a woman navigating a competitive, male-dominated industry, I’ve had to prove—again and again—that not only do I belong, but I’m here to innovate.
In such a crowded activewear market, how does LS stand out?
Because we don’t compete—we elevate. LS isn’t fast fashion. It’s intentional fashion. Every piece is engineered to celebrate the female form while supporting high-performance lifestyles. We blend the science of movement with the art of design. The combination of premium fabrics, precision tailoring, and fashion-forward design gives LS its unique identity. Our mission isn’t just to make you look good—it’s to make you feel unapologetically powerful in your own skin. We’re here to lead, not follow. When you put on LS, you step into a more powerful version of yourself.
How do you balance accessibility with premium quality and ethical production?
Through smart design, direct-to-consumer innovation, and keeping quality at the forefront. We don’t chase trends—we focus on timeless silhouettes and lasting construction. When you invest in LS, you’re investing in craftsmanship, integrity, and longevity. Every piece is made to move with you and for you.
Your community is strong and growing. What has surprised you most?
How deeply the brand has resonated on an emotional level surprised me the most. I received messages from women saying LS made them feel inspired to stand and walk taller, chase that dream, finally step into the gym, or show up with a kind of confidence they didn’t know they had. It’s more than activewear—it’s a shift in how women see themselves, love themselves, and commit to who they’re becoming. LS is about more than style—it’s about transformation. We’re building a sisterhood rooted in strength, support, and self-expression. Fashion is powerful, and when a woman feels her best in what she wears, it changes how she moves through life and the world.
How are you using your platform to create a bigger movement?
LS is more than activewear; it’s a vessel for change and transformation, for transformation where women step into their power and become the strongest, most radiant version of themselves. LS is not just about looking great and strong—it’s about feeling unstoppable, energetic, limitless, and beautiful. LS is designed to ignite confidence. I want women to embrace their power and grow in all aspects of life, whether in business, fitness, and/or personal life. I want women to evolve in every realm of their lives: physically, mentally, emotionally, and spiritually.
What’s next for LS by Lauri Simpson?
I see LS evolving into a complete luxury lifestyle brand where performance meets presence, and every piece tells a story of power, elegance, and evolution. While activewear is at the heart of what I do, the vision extends far beyond the gym. I’m building a world around LS, which includes high-performance pieces for every part of life, exclusive collections that redefine luxury, and immersive experiences that allow women to step fully into the LS state of mind. LS will always stand for strength, elegance, and unapologetic confidence—but how we express that will keep pushing forward, just like the women we design for. Because the future of function is more than practical—it’s bold. It’s elevated. It’s fierce. LS is more than fashion, it’s a movement.
What advice would you give to the next generation of female founders?
Step out of your comfort zone. Start before you feel ready—action beats perfection every time. Be wildly committed to your vision, even when no one else sees it yet. Believe in yourself, especially when no one else does. Be resilient enough to rise through the challenges, the setbacks, and the sleepless nights. Be kind, but firm. Fearless, but prepared. Be unapologetically you. Shine without asking for permission.
One Sentence to Define LS?
LS is wearable power. It is a luxury activewear for women who refuse to choose between strength and style.
Final Word to the L’Officiel Woman?
You are your own revolution. There’s magic in your resilience, beauty in your ambition, and fire in your purpose. You are capable of more than you think. Strength isn’t just physical—it’s in your actions, perseverance, decisions, your confidence, and your ability to go after what you want. Whether you’re building a business, raising a family, healing from heartbreak, or chasing your next big dream, know this: you are allowed to take up space and time, earn your space. Take risks. Be relentless in the pursuit of your goals. The world belongs to those who, even in the face of fear, move forward and take bold action. Yes, I am here to support you every step of the way—with activewear designed to elevate your journey toward a stronger, more confident you.
