But what made Taylor Swift’s Eras tour extra special? A part of it was Travis Kelce tagging along, but majorly it was the last for several of her most iconic looks, and she brought her A-game every night.
Taylor’s Eras Tour, which kicked off in 2023 and continued into 2024, was nothing short of legendary. This wasn’t just any concert tour—it was an epic, multi-year celebration of Taylor’s entire career. Each stop was a flashback through her incredible journey, complete with the fashion to match. For fans, this tour was the ultimate time machine, where every era of Taylor’s music came to life, from the cowgirl boots of Fearless to the sleek bodysuits of Reputation.
What made the Eras Tour particularly memorable (besides the unforgettable performances and the iconic “Midnights” moments) was how Taylor seamlessly blended the best of each fashion era she’s gone through. It felt like a love letter to her fans, wrapped in glittering gowns, retro t-shirts, and plenty of chic surprises.
Let’s take a stylish stroll through her Eras—because Taylor’s wardrobe has definitely earned its place in fashion history.
Fearless Era
As Taylor stepped into her Fearless era (2008), her wardrobe took a dramatic turn—into glitter and gold! With hits like Love Story and You Belong With Me, Taylor embraced a more polished, glammed-up look. Her red carpet appearances were jaw-dropping, from the gold sequined dress at the 2010 Grammys to the romantic ball gowns.
Fun Fact: Her Fearless red carpet look was often accompanied by a side-swept hairdo, all part of her signature “sweet but fierce” aesthetic.
Speak Now Era
By 2010, Taylor had grown into a more sophisticated version of her younger self. Speak Now was all about romantic, dreamy vibes—and so was her fashion. Taylor was seen wearing a lot of vintage-inspired gowns with full skirts, from a blush-colored princess dress to deep purple gowns. Taylor was all about that “fairy-tale romance” look.
Interesting Moment: During her Speak Now tour, Taylor often wore a collection of stunning, floor-length gowns onstage—perhaps preparing for a real-life royal wedding.
Red Era
When Red dropped in 2012, Taylor showed she could go full glam and still keep things edgy. This era marked the beginning of her evolution into pop. The key pieces? Bold red lips, sleek bob haircuts, and plenty of high-waisted shorts, tailored coats, and vibrant scarves. But it was her stunning red carpet looks, like the iconic two-piece crop top outfit at the Billboard Music Awards, that really caught people’s attention.
Fun Fact: She wore a Taylor Swift Red lipstick shade everywhere. It became as much of a trademark as her music.
1989 Era
With 1989, Taylor fully embraced her inner pop princess—think oversized coats, bold prints, and plenty of chic 80s-inspired outfits. From the infamous Shake It Off video to the street style looks, Taylor was all about channeling that “I’m a New York girl living my best life” vibe. The cropped tops and high-waisted skirts became her go-to for both onstage and offstage moments. Oh, and let’s not forget the glittering bodysuits for the 1989 tour.
Fun Fact: During her 1989 era, Taylor loved to wear colorful, bold prints, often pairing them with vintage sunglasses and sleek hair for that “I’m always on the go, but make it fashion” look.
Reputation Era
In 2017, Reputation dropped, and so did a whole new side of Taylor’s wardrobe. This era saw Taylor rocking a darker, edgier look—black leather, snakeskin, and metallics took over her stage and street style. She traded in the sweetness for a bold, “don’t mess with me” vibe. Her performances were a visual feast of flashing lights, fierce outfits, and dramatic flair.
Fun Fact: Taylor’s outfit during the Reputation tour—those black sequined bodysuits—were perfect for showing off those “bad girl” vibes, even though we all knew deep down she was still the same Taylor at heart.
Lover Era
As Taylor transitioned into her Lover era in 2019, it was like stepping into a pastel-colored dream. Think sparkles, playful dresses, and soft, romantic hues. From pastel blazers to heart-themed accessories, Taylor’s wardrobe became a joyful expression of love—especially with her on-stage wardrobe, which included plenty of sequins and whimsical touches.
Fun Fact: Taylor embraced the power of pink during this era, including a lot of pink-tinged lighting for her Lover tour, which really made her outfits pop.
