At the heart of the Elena Socoloschi brand lies a commitment to both style and sustainability. With a meticulous eye for detail and a passion for eco-conscious fashion, Elena seamlessly blends opulence with environmental consciousness. Her garments, crafted from the finest eco-sustainable fabrics Italy has to offer, including the renowned Damascus fabric, embody the epitome of sophistication.

Team Credits:

Designer: Elena Socoloschi

Photographers: Andrea Boano and Laura Adodichitei

Production: Nico Freijo

How did your brand start, and how many collections have you released?

My brand Elena was born from my passion for fashion and design combined with my vision of creating unique, high quality garments. I founded my brand in 2022. I am an emerging designer, I became operational in 2024 and the same year I did my Milan fashion week with my first collection.

Italian fashion is known for its strong emphasis on textures and fabrics with voluminous elements. What inspires your garment designs?

My design is greatly influenced by the desire to make every woman unique and special and by the rich tradition of Italian fashion, with its attention to high quality textures and fabrics.

How would you describe the distinctive style of your brand?

My brand Elena is described as style without borders because it is the best description I could do.

What is your creative process from conceiving an idea to the final creation of a piece?

My creative journey always begins with an inspiration or an idea that strikes me. I can be inspired by anything, from the world around me to my mood or the music I listen to and during the process I decide how to finalize the product.

In your opinion, what is the most significant influence of Italian fashion on the international scene?

Italian fashion stands out for its ability to combine tradition and innovation, thanks to historic brands and artisans who produce high-quality, tailored garments. This industry is also a pillar of the Italian third sector, giving it further relevance and impact at a national and international level.

How do you handle pressure and expectations in the fashion industry?

Dealing with pressure and expectations in the fashion industry requires consistency and effective strategies. One way to manage such challenges is to seek balance between work and personal life, giving yourself time to recharge and reduce stress. This approach allows us to address challenges in a more effective and sustainable way.

Can you share any current projects or collaborations you’re working on?

I have had several collaborations with national and international magazines in the fashion sector. I currently have collaborations with international magazines, international influencers and red carpets to further expand my professional network and increase my visibility globally.

If you had to write a book about yourself, what would the title be and why?

“Dreams of Fabric: The Stylist Elena”

It signifies the concept of dreams taking shape through fabric and fabric creations, highlighting Elena’s determination and ambition in pursuing her goals in the world of fashion.