Your latest guide to luxury lifestyle

Women workers demand fair wages in Andhra Pradesh

Over 4000 female garment workers at the India Designs Garment Company and Nisha Designs Garments Company near Hindupur, Andhra Pradesh, started indefinite strike demanding increment of Rs5000 and work allowances in minimum wages being paid to them.

In Andhra Pradesh, as per the G.O. No 324 of 2018, minimum wages is fixed at Rs 6,211 of which, according to district secretary of Centre of Indian Trade Union Venkatesh Anantpur, about Rs 700 to Rs 1,500 are spent on transportation. The workers also demanded Employee State Insurance and action to stop harassment of female workers.

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Indian Designs with 14 units in South India and Bangladesh manufactures clothes for big brands such as GAP, ZARA, H&M, John Lewis, Old Navy and US Polo Assn. According to the company’s website, over 15000 workers are associated with the apparel company out of which 80% are women.

Satya Paul launches new collection-Valley of Flowers

Satya Paul, admired as the specialist of bold prints and drapes, has come up with a new collection, ‘The Valley of Flowers’ which is designed by its creative director Rajesh Pratap Singh. The collection takes inspiration from the album cover of Bob Dylan, Robert Plant, Jimi Hendrix, English rock band Rolling Stones and Henry Darger’s collages. Unsurprisingly, the collection is filled with bright colours and floral patterns with a touch of album cover’s hippie style. The wide range of apparels in the collection includes ready-to-wear saris, pantsuits, pleated tunics, reversible kimonos and many other styles.

Queer Eye has its own Merch!

Popular Netflix show Queer Eye that created huge fan base for Antoni Porowski, Jonathan Van Ness, Tan France, Karamo Brown and Bobby Berk has come up with its own merchandise including apparels in a range of styles. A part of sales of these merchandise featuring popular phrases from the show like “Choose Kindness”, “Slay Girl Slay” and “Human” will go to an agency, Ali Forney Center, dedicated to homeless youth from LGBTQ community in the United States of America.

L’Oreal Paris introduces virtual make up line

Call it the perils of the pandemic or an innovative marketing strategy in difficult times but L’Oreal Paris has launched its virtual make up range called ‘Signature face’. This new range of make up line will help users wear digital make up using ten custom augmented reality filters. The three themes featured in these filters are: Volumising capsule, PlumpShot and Fire Match. These can be worn during video calls and posts on Zoom, Skype, Google Duo, Snapchat, Instagram and House Party. Among many artist associated with the creation of this line, beauty artist Val Garland and creative agency Virtue are key contributors. “Our cameras are always on. They have changed the way we work, socialise and express ourselves. L’Oréal Paris embraces our new digital lifestyles and creates looks that can only be achieved online, unlocking a whole new experience of modern makeup,” the brand said on its website.

Adidas X Ivy Park

Beyoncé’s activewear line Ivy Park released its second collaborative line with Adidas named ‘Drip 2’. This apparel and accessory line features outerwear, gym wear and a selection of sneakers in different colour palette named Nite Jogger, Ultra Boost, and Super Sleek 72. In addition to these, Ivy Park’s new Forum sneakers are also part of the collection. What catches the eye is the colour palette of real coral, mesa, yellow tint, dark green used in lounge wear, bodysuits and hoodies. The body positive ideology propagated by Beyoncé is reflected in the wide range of sizes available for the collection, starting from XXXS to 4X. The brand in its official statement said, “Inspired by the inner beauty, strength, resilience and energy of artists who have found their respective parks, Beyoncé and Adidas celebrate remaining positive and always finding joy.”

Fabindia makes donations worth Rs 2.75 crore

Indian clothing and lifestyle brand, Fabindia, known for its organic and craft-cased products in an official statement said that it has donated fabric facemasks worth Rs 2.75 crore across parts of Delhi, Karnataka, Maharashtra and West Bengal. The distribution of these masks was done with the help of a non-profit organisation, Goonj that works in the field of relief and aid work. Viney Singh, Managing Director at Fabindia in a statement said, “Associating with Goonj and IGSSS (Indo-Global Social Service Society) for the distribution of the masks has ensured that we will be able to extend our reach to communities where these are also needed. It can never be emphasised enough that wearing masks is our shared responsibility, enabling us to protect ourselves and others from the virus.” According to the brand, the production of these masks started in the initial days of Covid-19 to provide livelihood to craftspeople during the national lockdown.

Gucci trumps Lyst’s hot list

Replacing American sportswear giant Nike, Italian luxury fashion brand Gucci becomes the hottest brand on shopping platform and search engine Lyst’s recent index. This might have come in effect of Epilogue collection streamed by Gucci in July that received a viewership of 35 million worldwide and became the most watched digital event ever. In April 2020, Gucci also topped the Fashion Transparency Index 2020. In this list of 20 hottest brands, Virgil Abloh’s Off-White, Prada, Balenciaga, Saint Laurent, Versace, Balmain, Fear of God and designer Marine Serre follow Gucci. The Lyst index comes out after assessing global Lyst and Google search data, social media mentions and brand engagements figures over a period of three months.

‘The Female Gaze’- Zara’s new lingerie line launched

Fast-fashion brand, Zara, introduced its intimate wear line for the first time on October 22. Comprised of 125 pieces, the collection includes bras, underwear, bodysuits and lounge wear like T-shirts and leggings. The collection’s title ‘The Female Gaze’ is packed with meaning and puts forward a progressive perspective on female innerwear. The brand’s official statement said, “A parallel femininity is explored through a more ‘everyday’ approach, designed with the intent of being worn from morning through night.”

Dior lets buyers virtually try out sneakers

Joining the virtual fashion trend, Dior collaborated with Snapchat to introduce an augmented reality experience with six styles of virtual sneakers to try before purchasing. With this, consumers can have the ease of buying sneakers directly from Dior’s Snapchat profile or its official website. Snapchat’s head of luxury, Geoffrey Perez, in a statement said, “The way consumers interact with products has changed drastically due to digitisation and Dior has adapted to this very quickly, realising its importance. Clothing in augmented reality will determine the user experience and future of social commerce.” These Dior sneakers come in three colours: black, white and pearl grey.