Tom Ford: Raising The Bar
Soaps are making a comeback in our bathing regime. This time they are in their eco-friendly avatar.
The concept
Not so long ago, the kingdom of soaps was toppled by shower gels, bath bombs, mousses and bath oils. The soap bars have now decided to up their game, and the latest to seduce us is the Oud Wood soap by Tom Ford. Piggy backing on the wave of ecologically conscious and friendly ideologies making its importance felt in the world of cosmetics, it symbolises a return to ancestral products and a reassurance that it is here to last, amid the thousands of ephemeral beauty products, forgotten just as soon as they are tested.
The identity
Exotic and intriguing, the Oudh Wood soap has a minimal design and a cast iron colour that resembles the agarwood, a wood known for its numerous medicinal qualities, one that is counted among the most luxurious and noble ingredients in perfume making. Mystical and sacred, it is used as incense in the temples of India and Bhutan. It is known to harmoniously calm the body and the mind. Tom Ford has mixed that soothing effect with cardamom, sandalwood, vetiver, the Tonka bean and amber, making a cocktail of warmth and sensuality.
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The promise
Its biggest achievement is in the coming together of this olfactive composition and an ultra-sensory formula, turning shower into a beauty ritual. When it comes in contact with water, the soap forms creamy, almost addictive foam that leaves the skin hydrated and smooth.
Photography: Julia Andreone.
From the May 2018 issue of L’Officiel India.
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