This brand took ‘pet’ project literally!

This luxury brand has served up more of a cautionary tale than a standout statement piece or the latest fashion buzz. Curious about where things went awry? Keep reading to find out!

This brand took ‘pet’ project literally!

Even though it's not as old as the biggest luxury brands in the world, Northern Irish designer Jonathan Anderson established JW Anderson in 2008 and didn’t take too long before diving into womenswear in 2010. The brand is, without a doubt, known for its bold, unexpected silhouettes, color combinations, and use of unexpected materials. JW Anderson just dropped some new pieces, but we’re scratching our heads over their latest bag, leaving us in shock and sporting a smirk.

We’re talking about the JW Anderson Hedgehog resin clutch. Yep, you heard that right—they've actually made a bag that looks just like a hedgehog! It's like carrying a little woodland friend with you everywhere you go. Honestly, it’s giving more "I stumbled upon this in the woods" vibes than "straight from the runway."

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This brand took ‘pet’ project literally!

When we think of clutches, we imagine sleek silhouettes, sophisticated lines, and a touch of glamour. However, this clutch is as far from your typical fashion accessory as a hedgehog is from haute couture. The 3D-printed design, meant to capture the spiky charm of a hedgehog, feels more like a whimsical science project gone awry than a statement piece.

Honestly, it’s giving more "I stumbled upon this in the woods" vibes than "straight from the runway."

This brand took ‘pet’ project literally!

While its top magnet opening might be convenient for quick access, you might find yourself fumbling with what feels like a plush toy rather than a refined accessory. And yes, the embossed logo adds a touch of brand recognition, but it’s hard to take it seriously. The JW Anderson Hedgehog clutch isn't without its perks—it's the perfect size for your essentials like lip balm, cards, and keys. But let's be real, juggling a hedgehog might just be a workout in itself! We get it—some fashion accessories are absolute must-haves, while others are just for fun, inspired by our inner Carrie Bradshaw. While this bold clutch might spark some interesting chats, it’s definitely more of a 'why not?' than a 'need to have'!

Eshika Chopra

Writing for L’Officiel India.

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