Talk Point

What makes 2019 a promising year for the beauty industry? Is it DNA testing, holistic skincare regime or cruelty-free movement? Our expert finds out.

2019 is a very exciting time to be in for both the consumers as well as the beauty care professionals. Since the past couple of years, due to a widespread use of the Internet and social media, the consumers have become more informed and know exactly what they want. The desire to appear beautiful and attractive has now become more significant. While a few years ago, we used to see only consumers belonging to a particular income bracket, age group and gender coming to us, we now see consumers of all genders and wider age group coming to beauty care professionals to seek advice for their beauty woes.

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The skincare sector, in particular, has experienced a boom with more cutting-edge technology being deployed and used to produce high quality, premium anti-ageing products for the customers. The global skincare products market is expected to reach 177.15 billion by 2024, growing at a CAGR of 4.7% from 2016 to 2024*. This growth can be majorly attributed to the rise in demand for natural and organic products, DNA testing, holistic skincare, etc. The consumers today are concerned about ingredient safety and are increasingly aware of the latest skincare trends. Let’s take a look at what’s coming up for the year and the top skincare trends for 2019.

Scientifically Advanced Facials

Nowadays, there has been a rise in demand for facials which comprise of scientifically tested ingredients, methodology and instruments proven to benefit your skin with a focus on deep cleansing and purification. They are also designed to fight various signs of ageing and skin problems, leaving behind a radiant and rejuvenated skin. Hydro Glacier Therapy which is offered by VLCC is a scientifically advanced facial treatment known to replenish, revitalize and revive the skin via a plethora of hydro-intelligent actives. Powered with Plant Placenta, Lactic acid and HA3 Complex, this regime helps strengthen skin cells against premature photo-ageing, giving better resistance to wrinkle formation and loss of elasticity.

Other examples of premium range of facial therapies include the use of Planktons, active Ferments and a combination of Seeds. The treatment can be chosen on the basis of the desired result. Plankton is a marine ingredient and is the prime component of treatment best suited for skin prone to tiredness and blemishes. In the Seed Affinity treatment, a combination of different seeds is hand-picked that work in harmony to hydrate, firm and plump up facial contours. On the other hand, active ferments work with moisture-binding actives and nurturing floral extracts that result in deep pre-revitalization and restoring skin radiance.

Exotic Natural Ingredients

Nowadays, there has been a rise in exotic ingredients being used in other skin care products. Using ingredients like plant stem cells and DiamondLite 60, VLCC is tackling issues like facial lines, wrinkles, premature ageing and melanin disorder with innovative solutions. These ingredients are found to be significantly more effective than conventional ones. For example, DiamondLite 60 has 125 times more potency and antioxidant activity than Vitamin C, and has been found to significantly brighten the skin and reduce pigmentation. On the other hand, facials made from active plant stem cells help to reduce fine lines and wrinkles, and also tackle premature ageing caused due to oxidative stress.

Marine Ingredients

Marine-based skincare is the future of results-oriented cosmetics to create sustainable, innovative, and 100% natural skincare ingredients. These ingredients have anti-ageing properties in skincare, including repairing skin damage and stimulating skin cell metabolism. Fresh Caviar is an intense regeneration treatment dedicated to mature skin as well as devitalized skin. It uses all the virtues of caviar to fight against premature ageing. This treatment, with its regenerating and high nutritious potential, helps to stimulate cell metabolism deep down and provide essential nutrients to the skin’s youthfulness.

Anti-pollution Skincare

With pollution levels on the rise and the quality of air getting worse and worse, our skin is more prone to premature ageing. Pollution can cause uneven skin tone, dryness, dehydration, dark spots, wrinkles, sagging and a deterioration of collagen. So it comes as no surprise that the anti-pollution skincare trend has made a significant impact in the beauty industry. Today as the market develops, we are seeing brands introducing products and treatments that are specifically designed to protect the skin from pollution. Some of the treatment programs we offer at VLCC are powered by pure encapsulated Oxygen molecules that recharge skin metabolism and revitalize skin straight from the core. VLCC’s Oxygenique therapy acts as the ultimate delivery system for taking in vitamins, nutrients and minerals deep into the skin, thereby increasing the benefits of topically applied skincare solutions exponentially. Powered with fermented sweet black tea extract, sodium hyaluronate and O2 sphere, this skin treatment stimulates skin’s healing ability and vitality.

(*Report by Grand View Research, Inc.)

Vandana Luthra is the founder of VLCC and has over two decades of experience in the beauty and wellness industry.