Sustaining Change

attitude. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment. It is

thereby constantly exploring new innovative methods to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney does not use any leather or fur. The brand now offers women and menswear ready-to-wear, as well as handbags, shoes and a kid’s line. It has also developed collections under licensing agreement for eyewear, lingerie, swimwear, and fragrances.

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The launch of Stella McCartney ‘Cares Green’, a philanthropic platform dedicated to sustainability, is dedicated to the designer’s pledge to support sustainability, while Stella McCartney Pink focuses on the designer’s Breast Cancer Awareness efforts. Stella McCartney ‘Cares’, is the newly launched UK registered non-profit charity platform with a dual focus in supporting the designer’s on going personal commitments and causes close to her heart. Stella McCartney has always committed to ethical values, and believes in being responsible for the resources used in her designs and the impact they have on the environment. Building on this ethos Stella McCartney Cares Green will focus on bridging the gap between the fashion industry and vital information and understanding on sustainability. The foundation will work with innovators, support on the ground efforts to protect the environment, offer grants and developing awards programmes with an underlying focus on knowledge sharing that will drive the next generation of disruptive animal-free, sustainable materials. Stella McCartney Cares Green aims to create positive change in the fashion industry

and the world at large by inspiring and empowering individuals, students, professionals and businesses to embrace sustainability. Through creating an open source online platform to honestly share findings of the foundation and the years of learning that the brand has acquired, as well as commission research, reporting and information, aiming to cut through the noise and confusion that currently surrounds the concept of sustainability within the fashion industry. Thus allowing empowerment to anyone who

wants to learn about sustainability, while making a business case for sustainable fashion, setting out a path for collective action to enable low-carbon production methods to be scaled up, improving economic viability.

The aims of Stella McCartney Cares Green will be focused on the three following aspects- firstly, to support on the ground efforts to protect the environment through grant giving to NGOs as well as the formation of a fund to enable lawyers and lobbyist around the world to fight for environmental protection where it is most needed.

Secondly, to sponsor a crucial shift in attitude and practices on topics like materials innovation, sustainable design, circular economy and animal welfare. Thirdly, to educate, share knowledge and change the way that the next generation of designers acquire information about sustainability. To open the minds of fashion students by challenging existing educational practices, leading the way for a more sustainable, environmentally friendly future.

The foundation will be looking for like-minded donors and partners.

Stella McCartney says, “I’m very excited for this next chapter in our commitment to sustainability. We are just at

the beginning with Stella McCartney Cares and can’t wait to show the world what we are imagining. This new platform will enable me to realise a dream I have had for a long time of creating a true open source and empowering the next generation of designers to bring sustainability values into their practice.”

Following the designer’s many successful years of Breast Cancer Awareness campaigns, the Stella McCartney Cares Pink side of the platform that launched in October focuses on the designer’s efforts on Breast Cancer Awareness that place emphasis on support and care for those lives that have been affected by the disease; patients, survivors and their loved ones. Stella McCartney Cares Pink builds on existing relationships with leading hospitals, charities, and support centers to aid the global breast cancer community. The program works year-round, with a goal to increase awareness, education surrounding early detection and ultimately, self-care.