Queen Of Minimalism

After her show in London that marked his label’s ten-year anniversary, Victoria Beckham launched her YouTube channel. Former Spice Girl with 23.6 million followers is now transmitting digitally.

Ten years ago, Victoria Beckham changed gears and became a designer, leaving behind her life of Posh Spice. A decade of changing styles and commitments, she took her time only to be back with a bang.

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The anniversary celebrations of her eponymous brand began with an ad campaign by Juergen Teller, in which Victoria, once again, posed in a similar way as she did for Marc Jacobs in 2008, with one added detail. The oversized bag in which she is hidden in, with only her feet visible, carries the name of her brand and no other’s. Her anniversary show was held in her favourite city, London, with her friends and family in full attendance.

Her 2018-19 spring collection brings clear lines and cuts in strong colours with minimal prints, for a more unusual ’90s look. The star of the show was a pair of trousers open in an inverted V at the ankle front. Having made its appearance 11 times on the ramp in different colours, it is already has a cult status. With multi-generational casting done for the show, English icon Stella Tennant made an appearance on the ramp alongside star Rianne van Rompaey.

The surprise was le mot d’ordre of Victoria Beckham this year. The designer didn’t just stop at a celebratory shop, but went on to announce the launch of her YouTube channel with fashion journalist Derek Blasberg, who had, last year, been named the fashion and style director for the media house’s video platform. On this channel Victoria will give her advice and tutorials on fashion related subjects. The former pop star of pop, it seems, is all set to be a social networking star.