Emblematic

Flashing your initials seems to be the trendiest thing ever. Luxury brands are starting to condense their identity into a monogram, on watches, bags and jewellery. An interesting strategy indeed!

Photographs by Alice Moitié. Styling by Deborah Reyner Sebag. “Dionysus” GG supreme embroidered canvas, “G-Frame” yellow gold watch, double bracelet and matching dial, GUCCI. “Perlée” yellow, rose and white gold bracelets, VAN CLEEF & ARPELS. Cotton pullover, PEUTEREY. “RM 67-01” watch, rose gold body with diamonds, skeleton self-winding movement, RICHARD MILLE. “Tiffany T Square” rose gold bracelet, TIFFANY & CO. “Boom Box” leather and canvas bag, FAURÉ LE PAGE . Viscose pullover, SPORTMAX. “Boy.Friend” watch, medium model, steel body, black guilloché dial, alligator bracelet, quartz movement, CHANEL HORLOGERIE. “Oui” white gold bracelet with diamonds and enamel, NIKOS KOULIS. “Serpenti” white gold bracelet with diamonds, BULGARI. Calfskin leather bag, LOEWE. Cotton pullover, COACH. “233” canvas and leather bag, GOYARD. “Clé de Cartier”, steel watch, manufacture manual-winding movement, “Juste un Clou” grey gold bracelet, CARTIER. Silk and viscose dress, CÉLINE. Small trunk, monogram canvas, metallic details, “LV Fifty Five” steel watch, lacquered silver dial, automatic movement, LOUIS VUITTON. White and yellow gold bracelet, BUCCELLATI. Wool and cotton pullover, FENDI. Model: Emly at Mikas. Makeup and hair by: Takako Noborio. Photo assistant: Christophe Schumacher. Leather bag, MCM. “Big Bang Gold Diamonds” gold watch, 41 mm, diamonds, rubber bracelet, HUBLOT. “Eclisse” rose gold jade and crystal ring, VHERNIER. Cotton and nylon gilet, MONCLER. Styling assistant: Margaux Gerometta.
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From the April 2016 issue of L’Officiel India.
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