Luxury Re-designed
There is something inherently romantic and endearingly luxe about classics. Hidesign— the epic Indian leather accessories brand, known for its timeless and immaculately crafted leather accessories, takes this celebrated route to mark its 35th anniversary.
As a part of its35th anniversary celebrations, Hidesign digs into its design archives and revisits the classics. The Icon Collection is a journey back in time where the classics are revisited and re-launched.
Dilip Kapur, President, Hidesign explains, “The Icon Collection re-launches the earliest bags, maintaining the same purity reflected in the original bags—vegetable-tanned leathers, solid brass, cotton and leather lining and designs that have stood the test of time for the last 35 years.” Kapur transformed this two-man workshop in Pondicherry to a world renowned brand which has 84 exclusive stores with a distribution network in 23 countries. Talking about the initial days, he says, “Hidesign’s earliest bags were a small range of our innovative bags that were a pure expression of our values and what we loved best—adventure, travel, clean design, wonderful materials that felt good, and a philosophy of non-conformity that was stamped throughout the collection. As we have grown, with large collections and teams of marketing and design professionals, we still look back at our icon bags, with great love, as being the purest Hidesign bags.” The Icon collection boasts of eleven classic bags with a range of doctor bags, briefcases, satchels and duffel. We get Mr Kapur to pick his favourite three from the collection for you Safa r i , 1981 The original orient express classic. Now brought back to life as part of the Icon collection, the solid brass fittings and classic tanned leathers of this bag are virtually indestructible.
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Small boxy bag , 1985 A part of the miniature brigade.
Miniature bags, miniature jackets were all the rage at the time. This miniature suitcase, christened The Boxy Bag, fitted right in. An award winning design, it reflected the whimsical nature of the brand’s designs in the late 1980s.
Castello , 1978 Hidesign’s first briefcase for men. This soft-leather briefcase remained the brand’s best-selling men’s bag for years. Its simplistic looks and superior leather makes it an apt men’s everyday work bag. SIGN OF THE TIMES page 72 Bejewelled “People will stare.
Make it worth their while.”
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