Louis Vuitton: Dawn In A Bottle
Jacques Cavallier Belletrud after resurrecting Louis Vuitton perfumes, has a new classic up his sleeves.
When Louis Vuitton launched seven new perfumes in 2016 not one among us thought that the House was late in making its first step into perfumery. In truth, it created its first fragrance almost a hundred years ago, but the formula was lost in a fire. Jacques Cavallier- Belletrudas has, once again, found a spot on the shelves of a perfumery.
Belonging to a family of noses from Grasse, he has elaborated the new olfactive signature of Louis Vuitton. For Le jour se lève, a spring fragrance, he wanted to bottle the first sensation and smell of morning, the freshness, the rawness, simply the intense energy of that time of day. “The scents are very green: one can smell the leaves, the grass.”
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Jacques turned to one of his favourite ingredients, which has never before made its appearance in a Louis Vuitton perfume. “The mandarin is a marvellous citrus fruit, because it is possible to extract from it, simultaneously, the optimism of its flesh, the freshness of its zest and the floral touch of its tree.”
As a surprise element, he added a surprising hint of incense, mixed with musk. “Incense has a mystical side to it. I wanted a perfume with that quality of scent to bring a certain contrast to the floral notes.” Le jour se lève consists equally of notes of the Arabian jasmine, magnolia petals, devilwood, with a slight pull towards apricot and balancing act with Cassis.
Le Jour se Lève available as perfume (200 ml) and travel size sprays (4 × 7.5 ml), Louis Vuitton
From the May 2018 issue of L’Officiel India.
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