Green beauty

Innisfree is devoted to discovering the authentic natural ingredients and utilising their virtues within the eco-friendly containers created through nature conscious research and development. Chipping in the benefits of nature from the pristine island of Jeju allowing for vibrant beauty, the brand follows an eco-friendly green life to safeguard the balance of nature. Their natural ingredients, attained from pure nature, give skin back its natural vitality, through the minimal use of chemical ingredients.

Innisfree, Korea’s representative naturalism beauty brand was launched by Amorepacific in 2000 as the group’s first naturalism brand. By 2007 the number of stores increased to over 100. Innisfree achieved great success in sales by 2011 and consequently expanded the number of stores by at least 30% each year, totalling its worldwide stores to 1046 in January 2015. Innisfree continues to grow by making brilliant products and sustaining many hit products based on the concept of naturalism, such as Green Tea Seed Serum and Jeju Volcanic Pore Clay Mask. Using only dependable ingredients attained from pure nature and the persistent perpetuation in eco-friendly green design, Innisfree promises to stay environmentally sustainable in the pursuit of delivering beauty from nature to consumers. The brand has attained outstanding success, lavish applaud and regional praise from women worldwide through its distinctive brand positioning as a naturalism brand hailing from pure Jeju Island. In addition, quality personal counselling service and exceptional store designs make Innisfree stores the landmarks of local market.

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Innisfree creates cosmetic products instilled with the pure natural excellence of Jeju Island. The brand opened innisfree Jeju House in Jeju Island, in April 2013 to give more people an opportunity to feel the splendour of Jeju Island in a new way.

Innisfree Jeju House is a brand experience centre that offers customers a range of sensuous experiences, such as cosmetic products made from ingredients found on the pure island of Jeju, soap-making using all-natural ingredients and an Organic Green Café that serves food prepared from the fresh ingredients found on Jeju Island, while enjoying their time relaxing within a comfortable space inspired by Jeju Island. One can experience health and beauty in concord with nature at Innisfree Jeju House.

Innisfree Jeju house, is a place to connect with nature which brings people and nature together and gives plentiful sensuous experiences that fulfil all your five senses as you relax in calm and comfort encircled by the nature of Jeju Island. The green energy of Innisfree could be experienced through eco products and organic foods rich in Jeju-originated ingredients.

Innisfree puts its soul into the exercise of green life to protect the environment. As part of its effort; Innisfree has built a house that is every inch in accord with nature, from its architecture style to lighting that brings out the very best of its surrounding. Jeju house, is a complete green building designed in such a way that the nearby environment is preserved as it is through facilities that have been built in the spirit of Green Life. With all the benefits of nature that the pure Jeju Island provides, innisfree delivers health and beauty to customers. Innisfree continues to grow by releasing excellent products and maintaining many hit products based on the concept of naturalism.

Jeju house is the epitome of the kind of honest and pure beauty that Innisfree seeks to offer customers. Innisfree creates a space where nature and your skin coexist in harmony, enjoying the green energy of pure Jeju. Having started out by releasing the ‘Green Tea Pure’ line in 2008 using Jeju green tea, innisfree has so far re-imagined a total of ten Jeju ingredients as cosmetic products, such as green tea, volcanic scoria, sea mustard, tangerine peel, green soy beans, canola, camellia, JejuBija (nutmeg), Gotjawalphytoncide, and green barley. Natural ingredients of the pure island of Jeju, Innisfree is receiving a positive response by customers by offering excellent product quality at a reasonable price based on the concept of naturalism as embodied in its green tea line, volcanic line, and others. Innisfree uses natural ingredients from the pure island of Jeju with its pure natural environment to develop various products and deliver the goodness of nature, health and beauty, a method, which is finding favour with consumers worldwide, like eco science wrinkle spot essence, etc.

Innisfree Jeju House is a brand experience centre where you can gratify your senses in the nature of Jeju such as cosmetics made up of pure Jeju ingredients, organic soap making experience, and organic cafe with fresh Jeju ingredients. Meet healthy beauty unified with nature at innisfree Jeju House.