Ermanno Scervino: Ethical Move

Use of fur with due respect to fauna was the primary highlight of Ermanno Scervino’s F/W’19-20 collection.

Fawn prints and pop colours: the fur was the most ecological choice for Ermanno Scervino’s collection of this season. Bidding adieu to the pain that a mink, fox or rabbit goes through, the Italian fashion house sets a new benchmark for the utility of classic furs. “In my opinion, fur ideally emphasises femininity,” explains the Italian creator. “It is certainly a hot and glamorous material that creates a perfect contrast with the clothes worn underneath in terms of volume. But I also wanted to pay attention to the alarming problem of the hour, animal suffering, while creating a new and lasting style.” This led to months of work in the studio to reproduce the softness and texture of animal furs while not harming the environment or ethics. The fashion house is of the notion that this issue should become increasingly crucial in the industry. Only after making these coats strictly ecological and perfectly embellished with jacquard motifs, did the design house accomplished their mission. These coats are quite a vision, both on and off the ramp.

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From the October 2020 issue of L’Officiel India.