Beyond Hashtag

PURITY IN TOUCH

Beyond Hashtag

When the whole world is shifting towards Ayurveda, Forest Essentials stole the show as they are leading the way in consumer health and safety by achieving the revolutionary, MADE SAFE seal for its mother and child care products. This first nontoxic certification will help us make a correct choice, by identifying the products that aren’t made using any harmful chemicals. Standing true to its principles they are here to offer extraordinary purity, exceptional scents and pleasurable textures.

IN THE NEW-S

Do not hesitate in relishing your taste buds at this new restaurant that is about to open in London this may. A perfect extension of London’s first modern grand hotel, Hotel Café Royal and under the guidance of Chef Laurent Tourondel, a truly international chef, the main concept is to blend the chef’s culinary ethos with the hotel’s dedication to create a place for guests to feel the comfort and always wish to return.

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Beyond Hashtag

KONNICHIWA, TAG Heuer!

Tokyo has welcomed TAG Heuer’s first, completely modular and a fully connected store this April. Immersing herself in the Japanese culture, the supermodel and the brand ambassador, Bella Hadid launched the brand’s new boutique concept by breaking open the lid of a sake barrel. Staying true to its avant garde spirit, this revolutionary concept offers the customer full immersion in the brand universe through omni-channel boutique purchasing experience.

COULEURS DE PARIS

L’Oréal Professionnel India, all inspired by the deep, luxurious cocoa browns has unveiled the hair color trend of 2018, ‘Parisian Chocolat’ with their fashion icon, Alexa Chung who adorns a soft luminous brown balayage of INOA high resist 5,12 shade. Discovering the secrets of chic Parisian hair of luscious brown palette, the Chocolat has 5 INOA high resist shades. Go Parisian this summer and give the care your hair needs, flaunting the natural glow.

Beyond Hashtag

ELEGANCE IN EXPERIENCE

The new face of GUESS and Gc Watches is all set to steal hearts as their new advertising campaign gets launched this April. Yes, it’s none other than the scintillating Jennifer Lopez. Shot in an elegant villa, the images are influenced by Jennifer’s aesthetic and personal style. Under the expertise of Paul Marciano and Tatiana Gerusova, she is pictured wearing signature timepieces from GUESS showcasing her sensuality and the campaign’s notion of beauty and class through experience.

THE PILL OF FRESH HUES

Beyond Hashtag

Get ready ladies as the Capsule collection is out and all set to hit the must-haves chart. A lovely collaboration of two luxury brands, Mytheresa.com and Zimmermann they bring to us their iconic silhouettes in muted summer palettes and intricate detailing on them. With these 14 pieces, prepare your look-books to go romantic yet playful this season.

A NEW POST-BOX

Beyond Hashtag

Taking a leap and adding a fresh chapter, Jaypore is ready to go brick-n-mortar now. Spreading across 1400 square feet with two levels and a unique representation of brand’s core aesthetics of bringing Indian design heritage into the now. It is a perfect physical space where traditional meets modern, and eclectic comes together with classic for style accents to suit the sartorially forward modern Indian lifestyles.

HASHTAG BE YOU!

An all new collection and an all new campaign, Puma has gone “En Pointe” this time. Put together for confident women who lead the hustler life, the collection has drawn inspiration from ballet and martial arts, considering the female form in its most commanding, dynamic state. Featuring a day in the lives of Disha Patani and Bani J. it is a mixture of performance and athleisure gear. Introduced internationally by Selena Gomez, and an extension of PUMA’s #DoYou, the campaign has chosen their own brand of perfection to be #EnPointe.

Beyond Hashtag

LEAP OF FAITH

Gucci and Chime for Change announces a new partnership with Beyoncé and UNICEF USA to bring clean, safe water to the children of Burundi, known as the “Heart of Africa”. Touching upon the three pillars of Gucci’s Chime for Change campaign, they plan on educating and providing health and justice to create positive change for girls and women around the world.

Beyond Hashtag

A positive advancement and a ray of light, is all that we can hope.

A MILESTONE IN SILVER

Beyond Hashtag

Celebrating a jubilee, de Grisogono prides the indelible mark they’ve made in high jewellery. Standing out from the rest, every design evokes a memory and emotion. Where Toi & Moi is all about feelings and unconditional attachment, Allegra, is for strong, free-spirited and ambitious women. Now it’s up to you to decide what suits you the best.

A LIVE UPDATE!

Beyond Hashtag

Continuing to instil his pop energy, Jeremy Scott has collaborated with Moschino, creativity in its announcement, the call from Gigi Hadid was projected on the digital screens at the annual Moschino party at Coachella and a live broadcast on instagram, surprising the whole world. New collection is full of vitality, playfulness, mixing together pop, street culture, logos and glamour.

FORMULA TO GREEN

Tag Heuer goes green again with a partnership to ride on a zero-emission engine, Giro E, the pioneering season of Giro d’italia on Electric Bikes at the Italian debut of the FIA Formula E-Prix in Rome. Introducing the partnership with an exceptional trial of a Formula E car driven by Giancarlo Fisichella vs. an E-Bike cycled by Gianni Moscon, the green competition began.

AMALGAMATION

NIMAI, India’s first multi designer jewellery brand going out of the way like they always do has expanded the options for us as they proudly present Varnika Arora and Melt, adding them to their wild spectrum of designers. Following the story and patterns of the brands, their ideologies are reflected in the pieces they create. Enjoy the ecstasy of handcrafted perfection.

BEHOLD THE CHARM

Complying with the values of Cartier, Jake Gyllenhaal has been the chosen one for Santos de Cartier watch. Filled with curiosity and pioneering spirit he is the man who commits utterly and does nothing by halves, the imagination and creativity of Cartier telling the legendary tale to set up an uncompromising quest to excel.

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The L’Officiel India editorial team.

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