Ballistic Beauty
When beauty meets tech: Yves Saint Laurent’s Rouge Sur Mesure powered by Perso, an AI lipstick device that creates thousands of shades.
When beauty is integrated with tech innovation, it ushers an era of advancement that provides us with an infinity of choices. Here’s how an AI-powered lipstick device can create infinite shades.
“You can’t keep changing men, so you settle for changing your lipstick.” With this famous quote, actress Heather Locklear reminds us of the ultra-glam look we can add to our face with various shades of lipstick. The quote sassily mentions how women all across globe yearn for lipsticks and can’t get enough of those variable shades. From ox-blood to berry lips to the peppy tones of red and fuchsia pink, all women desire is to have the best collection of multiple colours they can wear with different outfits.
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L’Oreal has launched its iconic Yves Saint Laurent Beauté (YSL) powered by Perso which has infused tech innovation with beauty. It has used artificial intelligence and the Internet of Things which enables users to create thousands of shades with a single device.
The device utilizes various colour cartridges sets that vary from red, fuchsia, nude and orange and offers a plethora of shades. The device can be connected through an app tapping on which one can explore multiple shades of their choice on their fingertips. Coming to how it functions, the lipstick device has a shade wheel to select the shade. It also has a shade match which helps one to match the outfit or desired accessory with a photo capture before deciding the lipstick colour. Next, comes the shade stylist which is designed to recommend lip shades that can match with an individual’s outfit.
The device is handy and ballistic in shape presented in colour black. It comes with a lid that acts as a compact luxury case. With such innovations in beauty, one can expect to have a myriad of choices that can be easily customized.
Product: Yves Saint Laurent Rouge Sur Mesure Powered by Perso. Price: approx. ₹21,813.
From the January 2021 issue of L’Officiel India.
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