An Immortal Timepiece

Breaking The Norms And Making Luxury Durable Again.

An Immortal Timepiece

Culture.

“In Switzerland, they had brotherly love, five hundred years of democracy and peace, and what did they produce? The cuckoo clock!” once quoted famous English writer and Novelist, Graham Greece.

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Switzerland is known for its cheese, chocolates, and luxury watches. Oris is one of the gems that the country has blessed us with. Known for its high-resistance mechanical watches, Oris has been a luxury watchmaker since 1904. Giving authenticity to luxury watches, Oris is a very popular brand especially when it comes to durability.

Oris is Known For Manufacturing Watches For Mainly Diving, Aviation, Motor Sports and,

Oris has recently launched its latest edition of Aquis Dates and it is powered by the ultimate Calibre-400 technology. Previously, the company invested time and money in making the Calibre-200 technology possible and it was a super hit. But this time, all records have been broken and Aquis Dates is the lucky series in which this technology has debuted.

Keeping the ground breaking modern advancements in mind, Oris has adapted accordingly. In this era, the consumer has become very aware and people thrive on innovations. You cannot conquer the market unless and until you have some ground breaking innovation that is exactly fulfilling the need of the consumer.

Oris Calibre- 400 is a five-day or 120-hour power reserve that has high resistance to magnetism and a 10-year warranty is given on the watch. Keeping to the expectation, Oris is emphasizing heavily on durability and trust.

Rolf Studer, Co-CEO of Oris quoted “for people in love with watches, and not just for a privileged few,”. This denotes the level of commitment the brand has towards its consumers. The twin mainspring barrels in the house keep the watch going for five days.

It has 21 jewels embedded in it. Upfront Oris’s authentic design can be seen with Super-LumiNova®’s incredibly alluring and precise dials. Sunburst blue colored dial features the ‘Swiss Made’ and ‘AQUIS’ carvings. Sapphire crystal glass engulfs the body with a stainless-steel outer case.

As a coin has two sides, so does Aquis Calibre-400. The technology cannot be trusted so easily as it is new in the market, being from such a trustworthy brand it is surely at stake. A 10-year warranty is a lot to say for the first time. The design is also kept very minimalistic with basic modern necessities missing. But if the promises are kept and it gives what it promises for, then it would surely be one beautiful sight!

L’Officiel
Mukund Sharma

The L’Officiel India editorial team.

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