Grounded in Uruguayan tradition, Nina Bugani crafts sophisticated footwear that embodies enduring elegance, exceptional artistry, and international luxury appeal.
Team Credits:
Model: Nina Bugani
Production & styling: Nicolás Pesce Freijo
Makeup: Salalaika Makeup
Hair: Ola Sevich & Amanna Makeup
Photography: Stefan Sokolovskis
Location: Hotel du Cap-Eden-Roc
Speaking about Nina Bugani is speaking about a strong and empowered woman. As the Creative Director of Nina B Shoes, she has created a distinctive identity centred on handcrafted leather footwear, where premium materials and timeless design define every collection. Inspired by the Uruguayan countryside, her journey has taken her to New York and Paris Fashion Week, the Cannes Film Festival, and an exclusive L’Officiel editorial. Today, with two flagship boutiques in Uruguay and international recognition, Nina continues to expand her global presence while remaining committed to authentic craftsmanship, refined elegance, and the heritage that shapes her creative vision.
How have you experienced this journey into the international fashion world?
I am living this experience with immense gratitude and excitement. What once felt like a distant dream has become a reality, and representing Uruguay on some of the world’s most important fashion stages is deeply moving. Every runway, interview, meeting, and opportunity reminds me that dedication, perseverance, and passion truly matter. Above all, I value sharing my roots and my country’s talent with the world. I embrace this journey with optimism, knowing it is only the beginning.
What are your design principles and creative process?
My design process always begins with a story, an emotion, or an experience I want to convey. Before considering trends, I define the concept that gives each collection its identity. I carefully select premium bovine leather, colours, and textures, placing great value on craftsmanship. My principles are quality, comfort, timelessness, and authenticity. To me, true luxury lies in exceptional materials, attention to detail, and creating shoes that inspire confidence while honouring Uruguayan craftsmanship.
You are currently experiencing one of the most visible moments of your career. What is your working method?
My working method combines creativity, discipline, and a clear vision of my brand’s identity. Every collection begins with a story, an emotion, or an experience that gives meaning to each design. From there, I carefully research materials, develop sketches, and refine every detail to balance beauty, comfort, and functionality. Although Nina B has gained international visibility, my approach remains unchanged: staying true to our essence, valuing every detail, and believing that true growth comes from doing better, not simply doing more.
Are you interested in establishing partnerships within European markets?
Absolutely. Europe is one of the world’s most influential luxury markets, and I see it as an exciting opportunity for Nina B. Rather than expanding quickly, I want to build meaningful partnerships with boutiques and platforms that share our values of quality, craftsmanship, and exclusivity. I believe handcrafted footwear from Uruguay has a unique identity, and my experience at Paris Fashion Week confirmed there is genuine appreciation for authentic designs rooted in heritage.
What was it like working with a European team on the French Riviera?
Working with a European team on the French Riviera was an extraordinary experience. Collaborating with professionals from different countries and cultures gave me fresh perspectives and inspired me to grow both creatively and personally. It was also a proud moment to represent Uruguay in such an iconic setting. The experience reaffirmed that passion, authenticity, and craftsmanship are universal values, proving that even a brand from a small country can connect with the world through design.
