From intricate embroidery to sculptural drapes, Aisha Hossain’s SELHAYA® abayas embody a new era of luxury, blending heritage, innovation, and artistry to set an international benchmark for refined modest fashion.
British designer Aisha Hossain, founder of SELHAYA®, is redefining luxury modest fashion by harmonizing sustainability, couture craftsmanship, and cultural heritage. From the Venice Film Festival red carpet to Abu Dhabi’s royal runway under Her Highness Sheikha Dr. Shamma bint Mohammed bin Khalid Al Nahyan, her pure-silk abayas, adorned with hand-embroidered motifs and sculptural silhouettes, reflect timeless elegance, narrative design, and a refined vision that positions SELHAYA® at the forefront of global sustainable fashion.
A Royal Runway and Global Recognition
Lana Verina, founder of World Fashion Week Dubai and leading fashion producer, chose a breathtaking luxury abaya by British designer Aisha Hossain, representing her brand SELHAYA®, for her appearance on the Venice Film Festival 2025 red carpet. Lana also produced SELHAYA®’s exclusive fashion show in Abu Dhabi, held under the distinguished presence and patronage of Her Highness Sheikha Dr Shamma bint Mohammed bin Khalid Al Nahyan.
Award-Winning Designer Bridging Worlds
Born in London and spiritually inspired in Abu Dhabi, Aisha Hossain is redefining modest luxury through a contemporary British lens. Her journey from Senior Policy Advisor to UK Government Ministers to award-winning designer demonstrates a rare fusion of vision, diplomacy, and creativity. SELHAYA® is the world’s first British luxury abaya maison, celebrated for sustainable, couture craftsmanship.
A Royal Runway Moment
In Abu Dhabi, Aisha unveiled SELHAYA® ’s signature luxury abayas—fluid, sculptural silhouettes crafted from pure silk and natural fibres. The event emphasized elegance as a philosophy of sustainable living. For the occasion, she designed a bespoke royal-purple abaya for the Founder of Sustainability Meets Elegance, featuring structured lapels, asymmetric pleating, pearl-encrusted collars, and hand-embroidered motifs intertwined with the battoulah mask, paying homage to Emirati heritage.
Global Recognition
SELHAYA®’s creations have graced British Vogue, Harper’s Bazaar Arabia, Vanity Fair, and royal circles, and have been worn on global red carpets, including Venice. Runway presentations in Jakarta, Istanbul, and Abu Dhabi position SELHAYA® as a cultural force in the global modest fashion movement.
Philosophy of Storytelling and Sustainability
Every SELHAYA® creation begins with Aisha’s sketches, translating memory, meaning, and emotion into pure silk. Rejecting mass production, the Maison emphasizes “sacred limitation”—fewer pieces, finer craftsmanship, and timeless value.
A Legacy in the Making
With the Maison expanding from London to the Middle East and preparing for Paris Fashion Week, Aisha Hossain is defining a new standard for luxury modest fashion. Her forthcoming book, SELHAYA®: The Art of Sustainable Luxury Fashion, explores the intersection of sustainability, heritage, and storytelling.
