Some people dabble in luxury; Anna Stukkert curates it. A true visionary, she’s not just making waves, she’s orchestrating entire tsunamis of change, style, and ambition.
If life were an art form, Anna would be the entire gallery, curating moments of grandeur, elegance, and purpose. Some people invest in stocks, others in luxury—Anna Stukkert invests in impact. A force to be reckoned with, she’s the mastermind behind high-profile international events, a champion of philanthropy. Her outlook? Life is too short for half-measures. Whether it’s making a bold fashion statement, investing in game-changing projects, or designing a future where philanthropy and business go hand in hand, Anna Stukkert plays to win.
Welcome to L’Officiel, Anna! If luxury investments were a form of art, what kind of masterpiece would they represent?
Without a doubt, it would be an impressionist painting because I absolutely love impressionism. I believe that true beauty is perceived from a distance, and that perfectly captures the essence of impressionism—its subtlety and elegance. So, without hesitation, it would be an impressionist masterpiece.
What’s the most surreal “pinch me” moment you’ve had in your career—when you thought, “Is this happening?”
The first was when I organized my charity project, Warm Home at Anya’s. This event gathered about 400 guests, including elderly and ill people aged 70 to 100 years old. We sang, danced, and simply enjoyed the moment together. It was an incredible experience of true “here and now,” where there was no need to think about the past or the future—just to be. These people taught me sincerity and the joy of life, pure and unconditional. They showed me that happiness is not about external circumstances but an inner state of being. And for that, I am endlessly grateful.
Photograph: Darya Faletssky @darya_faletssky
Make Up: Valentyna Pushkarenko @valentyna_pushkarenko
If you could mentor your 18-year-old self for a day, what’s the one lesson you’d make sure she never forgets?
I would say to her: “Baby, be happy, enjoy life, keep going—everything is unfolding exactly as it should. You are doing great, and no matter the situation, it’s always just the beginning. The most beautiful future is ahead of you. Don’t dwell on negativity, never give up, forgive more, ask for forgiveness, and always strive to keep peace in your soul and in the world around you.”
Photograph: Julia Siepert @juliasiepert
Make Up: @by.goekcelim
Hair: Mehtap Birinci @zeytas_hairdesigh
Dress: Sima Couture Munich @simacouture_muenchen
What’s a dream project you haven’t started yet but is definitely on your future vision board?
My dream project is always connected to charity. I am already working on initiatives to support children, people with disabilities, and the elderly. But I want to expand it beyond Munich to other cities and countries. There is already demand, but we need sponsorship and government support, for example, in France. I am actively thinking about creating a charitable project for elderly people—a space where they can enjoy leisure activities, entertainment, and proper care. Not only for those who are lonely, but in general, for seniors who may not have much time left, giving them goals, purpose, and meaningful experiences.
Photograph: Julia Siepert @juliasiepert
Make Up: @by.goekcelim
Hair stylist: La Weries @la.weries
What has been the most extravagant yet meaningful investment you’ve ever made—whether in business, fashion, or life?
Honestly, I’d say my career because it has never followed traditional rules. If you ask people in my close circle, they often call me crazy—managing my intense work schedule with five children, without breaks for vacations or even maternity leave, all while remaining a devoted mother. I think that’s the most extravagant investment I’ve made—in my own life and vision.
Photograph: Julia Siepert @juliasiepert
Hair stylist: Jean-Pierre Prell @jp_coiffeur
Make Up: @by.goekcelim
Fur coat: Emanuela Borok @emanuelaborokofficial_
Your presence exudes sophistication and confidence. How does fashion play a role in your brand?
Fashion plays a huge role because I value visual aesthetics. I once had a conversation with a lord at Royal Ascot, and he told me something that deeply resonated: “There are only two things that define you—not who writes about you, not how much money you have, and not even what you say about yourself. Two things determine whether we should engage with you: first, the people around you, because they reflect who you are. And second, how you present yourself.” This visual aspect is incredibly important to me. I always pay attention to it because I believe style and presence speak louder than words.
If you could collaborate with any designer to create a signature Anna Stukkert piece, what would it be?
It would be interior design pieces and accessories—and without a doubt, luxurious lingerie. Provocation is my theme, after all. Any provocation is just unleashed energy, and that fascinates me.
