When it comes to luxury fashion, the early bird gets the first pick of those limited-edition pieces. Plus, with all these cozy, romantic options available right now, it’s just an excuse to embrace the season of love—and the season of shopping—a little earlier.

We’re barely through the first month of the year, but apparently, Valentine’s Day is already here. We’re not talking about a sudden influx of heart-shaped candies or over-the-top romance movies just yet—but two major fashion brands have kicked off their V-Day campaigns, proving that love (and marketing) is always in the air. So, is it too early to start planning our gift lists? Let’s take a look at Gucci and Skims to see what they’re offering this season, and whether it’s ever really too early to talk about love.

Gucci: ‘Gucci Together’

Gucci, always the trendsetter in both fashion and culture, has launched their Valentine’s Day campaign for 2025 in style with the “Gucci Together” collection. Under the creative direction of Sabato De Sarno, the campaign features real couples and families from the fashion industry—because nothing says “love” quite like authentic, beautiful people wearing beautifully made clothes, right?

Shot by the legendary Tina Barney, the images have a cozy, intimate vibe, with couples and families photographed in the comfort of their homes, celebrating shared moments of connection. If you thought Gucci was all about opulence and high society, think again. This campaign brings luxury down to earth, where family dinners and cuddles on the couch are just as chic as the front row at Fashion Week. It’s all about togetherness—because what’s more romantic than being with the ones you love while looking fabulous?

And because it’s Gucci, of course, they’re offering a range of extravagant gifts. From the Gucci Horsebit 1955 soft handbags (who doesn’t want to carry love in a handbag?), to the luxe Link to Love fine jewelry, there’s something for every romantic. Don’t forget the iconic Flora fragrances to help your loved one smell like a bouquet of Italian luxury. Available now, because if you’re going to start early, might as well do it with some high-end perfume.

Skims: Rosé and Romance

Next up: Skims, the brand known for making loungewear look hotter than most evening gowns. Their Valentine’s Day campaign for 2025 is fronted by none other than Rosé from Blackpink, which already makes it 100% more stylish. Shot by Carin Backoff, this campaign exudes a “romantic yet comfy” vibe—because who says you can’t feel fabulous while in your pajamas?

The Skims collection features velvet slip dresses, lace-trimmed pajamas, and heart-printed loungewear that’ll make you feel cute and cozy all at once. Whether you’re having a romantic dinner at home or just curling up on the couch with your partner (or your pet, because yes, there are pieces for pets too), these pieces will have you looking effortlessly stylish.

And if you thought last year’s Lana Del Rey campaign was hard to top, think again. This year, Skims is offering over 100 limited-edition styles, including intimate wear, loungewear, and even matching outfits for the entire family. Who needs roses when you can buy matching Velvet Lace Slip Dresses for you and your loved ones? Available since January 23rd, so you can snag that perfect V-Day look before the rush.

So, whether you’re ready to snuggle up in your new Skims loungewear or impress your partner with a Gucci gift that screams “I love you in the most fashionable way possible,” it’s safe to say: love is in the air—and it’s not too early to talk about it.