The private club born in 1930 presents itself again as a spectacular private property, revisited by Richard Meier. The idea of ​​the Surf Club was precisely born on the yacht of Harvey Firestone, in the late 1920s. Exploring the shores of Miami Beach, Firestone and some friends, including local figures Carl Fisher and Irving Collins, fell in love with a superb land overlooking the ocean. The architect Russell T. Pancoast, master of the Art Deco of the time, was called to give life to the project. The private club will open its doors while Prohibition will faint soon after.

Inaugurated on December 31, 1930, the place was the setting for extraordinary parties, attracting exceptional personalities, such as Frank Sinatra, Dean Martin, Elizabeth Taylor and Winston Churchill, who used to paint in the beach shed. So many anecdotes and incredible events have helped make this spot one of the glamorous hotspots.

The clubhouse opens a dialogue between the old and the contemporary. Rich in its past, the Surf Club combines today the glory of the Roaring Twenties with the opportunities of tomorrow, as it is inspired by an international clientele. Five years of renovation have been necessary to reopen the doors of this mythical place. Stretched over several hundred meters of white sand, the ambitious project was signed by the American architect 
Richard Meier. 

On the interior, it’s a feeling of absolute pleasure that wins the visitor. Mastered by the designer Joseph Dirand, the spaces reflect the oceanic environment of the hotel in a subtle way. The light is brilliantly exploited through the large windows of the hotel’s 77 rooms and suites, showcasing their refined functional furniture.

Food lovers will be able to revel in an exclusive experience at the Sirenuse restaurant. At the restaurant, the Italian chef Antonio Mermolia sublimates the essential gastronomy of the Amalfi Coast in the grandiose setting of the vast ballroom of yesteryear. This place is born out of the collaboration between Sirenuse Hotel Positano and the Four Seasons group. The legendary Peacock Alley, the centrepiece of the Club, testifies to the Art Deco style and the glamorous atmosphere of the jazz years. Another space with a timeless charm is the spa. Its style which is inherited from the 1930s to 1940s beach, make it a must for anyone wishing to experience an exceptional treatment facing the ocean. 

With a condensed history and culture, the Surf Club has surrounded itself with the best actors to continue writing its destiny out of the ordinary. The latest talent on the property is none other than the iconic Thomas Keller, the three Michelin-starred American chef. He was invited to celebrate the Rat Pack years in its new establishment: The Surf Club Restaurant, where the classics of American cuisine are deliciously honoured.

Chitman Kanwar Ahuja

Chitman Kanwar Ahuja is a feature writer at L'Officiel India. She is a silver jewellery hoarder and an aesthete of all arts. You can find her unraveling new stories day in and day out.