Patricia Anastassiadis, the Brazilian architect, interior and product designer, has been creating a stir in the world of architecture, transforming spaces into inspirational moodboards. Over the years, Patricia has developed globally recognised projects known for its attention to detail. She has collaborated with several hotels and brands such as Four Seasons, Fairmont, Ritz Carlton, Hilton and Grand Hyatt besides others. She also dabbles into product. Growing up in a creative household, she was exposed to the power of storytelling and the classics at a very early age by her father who would tell her stories from the Greek mythology. Inspired by her mother, who is a fashion designer, writer and painter, she first considered studying fashion design. But, fate has another calling for her.
When did it occur to you that architecture is your calling?
I had fallen in love with architecture during my college years. I’ve discovered that architecture is a dialogue between man and its many facets. Architecture itself tells a beautiful story about our time on this planet and the relationship we establish with our surroundings. After college, at 22, I started my venture and had an opportunity to practice as I received an invitation to design soon-to-be famous Filomena Restaurant in São Paulo. The promising young chef, Alex Atala, went on to own one of the two Michelin stars restaurants in Brazil. This project helped my career to take off.
What is your design philosophy?
It is about process and method. It is the way in which I approach a project that counts. It is about how we unite technique and aesthetics. The most important thing for me is how we evaluate the location where our projects are held. I consider the cultural characteristics, locally sourced materials and vernacular architecture of the place as well as how people might interact with it. I also enjoy exploring and connecting materials, textures and colours.
How has São Paulo influenced you personally and professionally?
I was born and raised in this city where people from different origins and backgrounds live. It provided an effervescent scene for art, design and architecture to evolve on the whole. São Paulo is a cultural melting pot and that’s the atmosphere we’ve created in our office as well. What makes Brazil so unique is its diversity. We live in a country where countless references coexist. We are not just a tropical eccentric country as sometimes we’re seen outside South America.
What is more satisfying…being an architect and conceptualise spaces or being a product designer?
I couldn’t possibly make a choice because I don’t really make a distinction between them both. What amazes me is to live with the possibility of creating. I think being able to promote the interaction of the human beings with spaces and pieces is fascinating. I love the idea of creating something capable of putting you in touch with another human being.
Tell us about your latest collection of furniture. Where all it is retailed from?
I’ve been working with Artefacto, a luxury furniture brand and this is the second year in a row that I have designed its entire collection. This new edition is the continuation of the previous one launched in Spring 2018 and our aim was to promote a dialogue between the two of them. I believe a good design piece ruptures its timeline without losing its aesthetic or functional relevance. Thus, my intention with this edition is to design furniture that is truly timeless. We are proposing a more holistic aesthetic linked to values that, despite the strong visual appeal, are not a synthesis of a trend. I believe, so far, we have been successful in achieving that.
In India, we have a strong influence of culture on our design philosophy. We still prefer handcrafted products over mass-produced lines. Can you relate to this?
Yes, absolutely. I love handcrafted products as they add beauty and affection to every project. However, I’ve always been interested in the industrial process and I believe a combination of both is something we can achieve nowadays. In my work, I like to bring the tailor-made into the world of industry. That is what I’m always trying to do when I’m developing product design. It’s a hard task, but can be done.
Do you think sustainability has a flip side and that we tend to spend uncontrollably in order to keep the product sustainable, without having real control on the process?
I think real sustainability is about the process. It is about knowing the origin and the entire supply chain of products and materials used in one determined interior design or architecture project. That’s what it is all about in reality. It’s extremely important to know the suppliers well, and understand how the whole chain of production affects the environment. We must consider all the stages of this production. It’s something that’s been on my mind for quite some time and I believe is an urgent thing to care about and call attention for.