Best reads- Deluxe: How Luxury Lost Its Luster

Best reads- Deluxe: How Luxury Lost Its Luster

DELUXE: HOW LUXURY LOST ITS LUSTER  BY DANA THOMAS, (PENGUIN)

Dana Thomas’s Deluxe is a page-turning encyclopedic account that digs deep into the lives of people who have transformed luxury into an off-the-rack, global commodity. Today, the luxury industry is like Monopoly. The focus is no longer on art; it’s on the bottom line. Globalisation, capitalisation, class and culture; this book chronicles how brands once known exclusively to the super wealthy have just become another item in the shopping mall. From small family-run businesses of beautifully handcrafted goods to global corporations selling to the middle markets, luxury has truly lost its lustre.

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