Style and the city

Sarah Jessica Parker breathes life back into the crazy and fun Carrie Bradshaw for Intimissimi.

Sarah Jessica Parker breathes life back into the crazy and fun Carrie Bradshaw for Intimissimi.

Long blonde hair, a clutch in hand, stilettoes and silk pyjamas, all of that walking down the streets of New York. We all remember Sarah Jessica Parker as Carrie Bradshaw from the cult television series, Sex in the City. Carrie seems to have made a comeback in a new avatar. She is the face of the lingerie brand, Intimissimi. Walking for the Italian brand at a fashion show in Verona last September, she received standing ovation.

Sarah Parker spotted in the italian lingerie brand Intimissimi in a printed yellow silk pajama top and pants, paired with equally head-turning hot pink pumps and clutch. The bold look immediately reminded us of Carrie Bradshaw. 

The name of the campaign is ‘no one can judge me, which suits her to the t. “to have a choice over what we have, how we control our lives, allow ourselves to feel who we are,” sarah jessica parker says.“Definitely not resembling others. Fashion is, forever, a learning process in which i find myself very free.”

Since 1996, the House has been systematically getting stronger and more influential, proposing the concept of lingerie that can be termed as laidback-sexy, collaborating with models such as Irina Shayk and Gisele Bündchen. “To choose a brand ambassador we ask ourselves the question: real woman or a tailor-made muse?” says Sandro Veronesi, CEO of the Calzedonia group, of which Intimissimi is a part. “With Sarah Jessica, it is the first option.” This means they chose to portray and exhibit their brand through a businesswoman, a mother and an icon, not only of fashion but also pop culture. Especially as an American actress, she has always been an aficionado of lingerie and today she is the muse for Intimissimi.