Ritu Kumar & Amrish Kumar

Ritu Kumar & Amrish Kumar

With their brand they want to influence the fashion world, and of course, the choices. Ritu Kumar has been in the industry for around five decades now and there is no stopping her. She stepped into the industry when not many were aware about the Indian textiles, weaving methods, and embroideries which in a way motivated her to push the envelope and form a brand. It was in the early 2000s when Amrish Kumar, CEO at Ritu Kumar Designs stepped in and took the charge with an aim to cater to a young audience. Even after all this, nothing has diluted. Excerpts from the interview:

As we begin the New Year, tell us some of the key projects that you are working on for the year? What are we looking forward to?
For the year ahead, we are actually looking at expanding our footprint outside the country. We are currently in Mauritius, Dubai, South Africa, and are now looking at possibilities in Indonesia. And of course, expanding within India. One of the more important things that we are going to be doing this year is going into the home furnishings line which is very textile based. So, it will actually be echoing 50 years’ involvement in prints in this country, onto our home furnishings.

Every person has different sets of ideas to offer. How do you both maintain your synergy?
It is always a process of discussion because fashion doesn’t remain static and fresh ideas keep coming, both, from the Indian subcontinent as well as international. It is then that we see how much of each do we need to involve in our collections. But basically, the strength of the collection is Indian design and textiles.

When working on a project or ideas, how do you both come to a conclusion? Are the decisions amicable or do they end up in a debate?
The decision making process is actually much more democratic. All the decisions are reviewed by other core members of the organisation before reaching any conclusion. So, we try and reduce the subjectivity in the exercise.

Tell us about some skills that you have learnt from each other?
We have learnt the fact that the company and our ideas have to move on to fit into the mould of the new generation which has seen a sea change from the time we started and that is what comes in with Amrish, a management person as well as me, being a creative person who sees a generation away and brings fresh ideas to the table.

Mitali Goyal

Mitali Goyal is a fashion stylist at L'Officiel India. She is a stationery hoarder and you could come to her, in case, you'd like to know Victoria's Secret.