Warm, generous and talkative are the qualities that rain down de facto when talking about the emperor of fashion. Reality sometimes confirms them. And we thank him. Michael Kors stepped in his new shop in London in a crossed black suit, loafers with buckles and aviator glasses. Isabelle Huppert and Naomie Harris also came to celebrate the opening of 9 Old Bond Street on May 9.
Arrived from New York the same morning, the designer first took a halt by the Central Saint Martins to share his experience with some five hundred students. Those for whom fashion is still a game, an experimentmof taste, good or bad. “Fashion people must not lose their child’s soul. I often think of those who have an obligation to do something they do not like every day. When I work, I realise how lucky I am,” told the creator to the students to motivate them.
The new flagship is dedicated to deploy around the world. The concept is thus based on an idea dear to Michael Kors, Daily Luxury. He believes, “When people spend a certain amount of money, for a luxury product, they do not want to feel oppressed in their shopping experience. Luxury is much more relaxed today than it was in the past. Fashion is not just about evening dresses like in The Devil Wears Prada. People like the casual: that’s the reality.”
He is often seen to choose garment as his spearhead. Ask him all the questions of the world, political or not, Michael Kors always answers by fashion: for instance, why did he chose Great Britain for the launch of his new shop in Europe? He says, “At a time when fashion is used for many other things, the Americans guarantee a secular approach, ultimately linked to haute couture, which motivates to dream and to spread joy.”
When he arrived in New York, back in the 1970s, unknown and ambitious, Michael Kors quickly chose the camp of pleasure seekers. “At the time, the city was in crisis, dangerous or even frightening. In response, creators had reached peaks of optimism. By giving confidence and feeling that they were fighting a kind of battle under the banner of glamour, they were forging a way out,” explains the American fashion designer.
When asked about his idea of vacation and relaxation, he says, “In regular days, I make sure that my mind is free and I have time for myself… I think everyone should do that, from time to time, cut off from their phone. When we go back to our country house, with my husband, this is the first thing we do.”