When Riccardo Tisci was appointed as Burberry’s creative director, the only question that rang amongst the minds of fashion enthusiasts: ‘What would he do to save Burberry and its sales? How would the signature checks be saved from plagiarists?’ All of them had their bar of doubts raised up along with hopes. But, a fact was assured that some massive storm is out there to either hit at or be created by this infamous British house.
Since, the intake of the brand by Riccardo Tisci, it has only gotten better with time. His recent unveiling of the monogram collection legitimately touched expectations of a positive and empowered society.
All of the pieces are categorized by four distinct personalities borne out of Tisci’s imagination: the Girl, the Boy, the Lady, and the Gentleman. The most encouraging part of this concept was all of the roles were played by a woman. Gigi Hadid morphed into all of these four characters. It is, probably, one of the finest and uplifting campaigns to happen. A giant powerhouse like Burberry operating in all accessible regions showed that a woman can play all roles, supporting empowerment, equality and fluidity. Isn’t it beautiful watching a woman powerfully playing multiple roles?
This campaign, maybe, concentrated more on the monogram but the portrayal of a XX chromosome handling all roles and creating a prominent space in life can’t be ignored. The world of fashion has always guaranteed empowerment and strength to all of its customers ranging from LGBTQ to the straight gender communities or at least, tried to.
When words fail, fashion has always arrived as a global messenger. At least, that’s what we were conveyed, weren’t we? This industry has the capacity and responsibility to use its influence to positively impact and make women strong and this change is visible.
Tisci spoke a lot through this campaign-the constant reminder and positive lesson of a Palestinian woman, having the dare to fit into all works stated by the society, clearly celebrating Beyonce’s iconic hit-‘Who run the world? Girls’.
Story by: Tejashee Kashyap - Intern at L'Officiel India