At the Pinnacle

At the Pinnacle

There is no ‘stop’ sign at the creative house of Louis Vuitton. When it comes to opulence and luxury, this fashion house is always ready to top the charts. Standing at just the middle of the year, it has already been tagged as the World’s Most Valuable Luxury Brand in 2019

What is it that makes this fashion house unstoppable?

Enter the LV House

Louis Vuitton is now worth a staggering $47.2 billion USD. It can be owed in a large manner to its luxe leather goods and product creativity. The Parisian fashion house is a favourite and a go-to name for personalities across the globe. There is no denying to the fact that Virgil Abloh and Nicolas Ghesquière have played a helping hand in it. They have ushered in a new era - unmatched creative ideas and youthful essence.  

In the recent runway collections, the brand has touched a new pinnacle of merging fashion with technology. You can now find fine accessories, hyped sneakers, all dipped in touches of luxury and glam with the unmatched vision of technical revolution. 

LV’s new favourite: Technical Fashion

Fashion is unstoppable so are the thought process and ideas of designers. Standing in the 21st century, it is quite obvious to expect the unexpected. Hence, the avant-garde goods by Louis Vuitton stand at a good height. 

The fashion house unveiled some of its cutting edge OLED bags and AR technology. It showed off bags designed by Nicolas Ghesquière infused with the “Canvas of the Future”. This futuristic textile allows flexible three-dimensional displays of high-resolution imagery, showing off dynamic video screens embedded in the bags. 

Remember Virgil Abloh’s second collection for LV where he presented a Michael Jackson inspired retro-vintage collection? He took it a notch higher with fibre optic-infused monochrome bags and light-bearing sneakers. They presented their own light show, not to forget, the little touch screens implemented on them. He surely had already stepped forward with his vibrant infusion of neon colours.

Unveil of Secret

Louis Vuitton’s unconditional love for technological advancements and insfusing them on their garments and accessories is, probably, the portal to their high-rated success. The idea of working that involves more machinery and automation with the final touch of glitz and bling makes it immediately aesthetic. 

Nonetheless, no one can get enough of Louis Vuitton which is on the constant lookout to create some record-breaking collections.

Story by: Tejashee Kashyap - Intern at L'Officiel India

Chitman Kanwar Ahuja

Chitman Kanwar Ahuja is a feature writer at L'Officiel India. She is a silver jewellery hoarder and an aesthete of all arts. You can find her unraveling new stories day in and day out.