This designer duo came together and made sure to create an idiosyncratic space for their label. Through their couture line, Monica and Karishma from JADE gave a taste of royalty and extreme happiness to their buyers. Today, so many years down the line, they keep learning from each other. Excerpts from the interview:
As we begin the New Year, tell us some of the key projects that you are workingon for the year? What are we looking forward to?
We are currently working on launching our own line of luxury shoes and bags. We have always wanted to design accessories that represent JADE in its true sense and give our ensembles that perfect finishing touch. So, we are very excited for 2019, because this is a special one for us!
Every person has different sets of ideas to offer. How do you both maintain your synergy?
The best part about us working together is that we complement each other well. Each of us brings a unique set of ideas and designs to the table. But, we have the same vision. So, it all fits together very well.
When working on a project or ideas, how do you both come to a conclusion? Are the decisions amicable or do they end up in a debate?
There’s always a debate and a whole lot of back and forth of ideas and opinions. But, at the end of the day, we both know that this is bigger than either of us. We have the same vision and mission for the label and in terms of what we want to create, like we both believe in making every piece look glamorous but light at the same time. Ultimately, it’s about what’s best for the brand. We trust each other’s expertise and know where the other person’s coming from.
Tell us about some skills that you have learnt from each other.
Monica: Karishma has so much knowledge and insight to offer in matters of the finest artisanal work and techniques. She is so well-travelled and has pick up unique gems of wisdom from her journeys, especially regarding the finest arts and handcrafting techniques. I get to learn new things from her each day.
Karishma: Monica is the person to go to when it comes to working on the detailing fits and cuts. She plays a very important role in making our pieces opulent and light. Monica’s relentless dedication to detailing and ensuring every piece aligns with JADE’s vision is truly inspiring.
How did the thought of coming together and forming a brand come about?
20 years ago, we made our foray into international fashion under Chanakya. In 2008, we decided it was time to channel all our learning’s into our passion for design by starting our own label. Thus, JADE was born.