With an eye for edgy tailoring and carefully curating classy and quirky style, the designs of Siddartha Tytler stand for impeccable and modish menswear in 21st century.
He launched his eponymous brand in 2002 and ever since, there has been no looking back. He recalls, “When I was in New York, I went to the store of Versace and I fell in love with the designs, textures and prints. I was completely in awe of it. I knew it back then that I wanted to be a designer”. Changing his path from becoming an architect, he had proved his flair for fashion and noteworthy design aesthetics.
Siddartha’s design game speaks an interesting language of offbeat textures, monochrome palette and sharp cuts, all united by the correct penchant for bold choices and dapper styles.“There is a global invasion in the world of fashion. Women have always played with the traditional drape. Now, men have also started experimenting with their styles. They are intrigued by unconventional outfits and are always on the lookout for newer trends. It’s great to see these changes in menswear”, he says.
His menswear line can be seen bridging the gap between classic and casual wear with a fusion of quaint and eccentric moods. His Spring/Summer’19 collection entitled as ‘Vertigo’ took inspiration from the 80s with contemporary techniques in a monotone palette. He remarks, “What’s better than the hues of black and white to style prints on prints?” His creations took camouflage a notch higher with embroidered looks and fine thread work. He also played the hardend styling game with stripes and checks and took an impressive risk. The suit-ensembles from his label, in regular ‘black and white’ palette, showcases dapper monochromatic looks. Siddartha adds, “I am inspired by the dark and morbid moods of life. My designs speak a melancholic language dazzled with glamour and bling. It’s a world owned by both the blues and glitters of life.” His AW’19 collection, Shadow projected his love for all things glamorous, and sophisticated with the colour palette predominantly in the hues of black with few shades of grey and midnight blue.
The men’s silhouettes with fancy threadwork, embroidery and sequins hinted of an effortless mix of formal wear with drama. Modernising the simple jumpers or bombers with floral works, dragon motifs, gold shimmers and mesh inserts bought out the true aesthetic of the brand ‘deviant yet quintessential’.
His collections always run a whole gamut of indo-western looks which means there’s a little something for every fashion lover. Having studied fashion in America, he knows the correct balance of incorporating both eastern and western flavours. “America has laid the foundation for street style way back in 1999, and the recent outburst of this trend in men’s fashion is here to stay.”
His ensembles cater to the new and stylish fashion enthusiast hiding within men who aren’t afraid to experiment. He bought a new mode of modernism, combining the classical couture wear and high-spirited streetwear. “It’s always necessary for a brand like ours who have been here for more than 20 years to include young styles. I have loved couture and street style right from an early age.
We have constructed a language of luxury by combining the elegant couture with the trends of the streets.” He has bought an avant-garde revolution in the Indian menswear. There are embellished tuxedo jackets, gold applique work in overcoats, joggers with crystalline motifs - a vision of opulence blended with exuberance.
But, for a luxury fashion brand it must be difficult to manage both the creative and commercial, we ask. Explains Siddartha, “A designer should focus on creativity. However, creativity should be catered keeping the target audience’s best interests in mind. It boils down to the art of balancing your creative vision and matching pace with economy.”
An admirer of creatives by Raf Simmons, Virgil Abloh and Rick Owens, Siddartha’s designs are influenced by their love for minimalism and his passion for glamour. His upcoming couture collection would include elements fantasising his deep romanticism for the dark and alluring world.
Story by: Tejashee Kashyap - Intern at L'officiel India