It was one morning when amidst the excitement for fashion weeks and a new fashion season approaching, there also came a havoc. It was when a much loved brand Gucci, highlighted models wearing turbans, hijabs on the runway. This was during their Fall/Winter 2018 show at Milan Fashion Week. With rays of criticism pointing towards them from all the directions, the brand was held for cultural appropriation. And the story just doesn’t end here. We begin now.
The brand was very recently criticised for selling a ‘blackface’ jumper. To make our point clear, in the 19th century, blackface was a form of makeup that was used by non-black people to represent a black person. Through this, the performers mocked the portrayal that Africans-Americans were inferior in any way. The blackface jumper which was being sold by Gucci has now been taken down after the audience reached out to social media in the wake of this event. The brand also posted an apology stating that their team believes in diversity and the incident will prove to be learning for the entire team.
Last year, in the month of December, Prada too was accused of racism after they introduced monkey trinkets (Pradamalia) which more or less looked like blackface. Or, if we remember, Dolce & Gabanna’s lace up sandals that were named, ‘slave sandals’ in the year 2016? In the end, we question: Do the fashion houses do not consider this as a faux pas? Or is it just another way to seek attention; however, not needed.