Swarovski celebrates the 15th anniversary of its partnership with Victoria’s Secret with the staging of the iconic runway extravaganza, the Victoria’s Secret Fashion Show. Swarovski has been adding sparkling fantasy and glamour to the legendary lingerie brand since 2003, and is delighted to continue as the exclusive provider of crystal embellishments for the show. The crystal maison constantly seeks to push creative boundaries while bringing the glamour of crystal to couturiers, designers, and consumers all over the world. Since 2003, Swarovski has adorned the lingerie, wings, footwear and jewellery for the Victoria’s Secret Fashion Show with dazzling crystals. For 2017, the show dazzles with over 1 million crystals from Swarovski.
For its customary Swarovski Look, this year the focus is on the Nomadic Adventure section with a breath-taking custom outfit. Swedish model Elsa Hosk was chosen as the Victoria’s Secret Angel who will wear the crystal showpiece. The lavish creation is a riot of sparkling fiery hues—red, yellow, gold, orange—designed by Paris-based couturier Serkan Cura. The look is embellished with over 275,000 crystals from Swarovski, the wings weigh 14lbs (6.5kg) and are made using 200 yards (183m) of woven ribbon and pavé crystals, finished off with a crystallized wing harness and hand-beaded jewellery. Over 29 crystal effects and colors were used in the design, more than in any previous year’s show designs. Crystal effects include the new Citrine Shimmer, Hyacinth Shimmer, and Light Siam Shimmer; Crystal Aurore Borealis, Crystal Iridescent Green, Crystal Luminous Green, Crystal Metallic Sunshine, Crystal Paradise Sunshine and Crystal Volcano. Colors such as Chrysolite Opal, Crystal, Citrine, Dark Moss Green, Emerald, Fireopal, Fuchsia, Hyacinth, Indian Siam, Jet, Jonquil, Light Colorado Topaz, Light Siam, Light Topaz, Red Magma, Sunflower, Tangerine, Topaz, and Yellow Opal.